The research presented in this report was conducted on advertising campaigns featuring throughout year 2008 until 2009 Super Bowl. By analyzing many brand promise approaches we have profiled five main strategies dealing with recession. In this report we present the actual campaigns falling under each strategy and discuss their advantages and risks. Introducing research on past recessions and the views of distinguished marketing analysts will allow a deep understanding of the challenges advertising is facing today. In the Report “Five Dominating Advertising Approaches Dealing with Recession” we provide business insights for advertising strategists seeking an optimal approach to manage brands in times of recession.
