|
|
 |
|
Viewing report
|
|
|
|
Plus Size Teens and Women in the United States 2009
Mintel, Nov 2009, Pages: 76
The US plus size market for teen girls and women is beset by a number of challenges in 2009. Foremost of these is the ongoing recession, which has resulted in less discretionary income and tightening household budgets. However, there are also a number of other problematic issues brought up by plus size women themselves, including fit, fashion, and availability. This Mintel report closely examines these factors, and provides in-depth analysis of the following:
- How the US obesity rate and increasing female population drive sales
- The ways in which a number of plus size brands and retailers meet consumer demand for better-fitting, more fashion-forward apparel
- The migration of many plus size brands, retailers, and collections to the Web as the economy forces companies to cut costs, and the resulting competition for Internet-savvy customers
- How mass merchandisers garner a majority of plus size shoppers, due to increasing plus size selection and low price points
- The leading plus size companies and their unique brand strategies
- The nature of plus size advertising, which relies mostly on Web marketing
Customers who bought this item also bought
Women's Attitudes Toward Clothes Shopping in the United States 2010
Apparel and Footwear: The Hispanic Consumer in the United States 2010
Apparel and Footwear: The Black Consumer in the United States 2010
Women's Attitudes Towards Work Attire in the United States 2009
Family Purchases: Kids as Influencers in the United States 2010
Women's Fragrances in the United States 2010
Household Cleaning Products: The Consumer in the United States 2010
Marketing Beauty to Black Women in the United States 2009
Women's Underwear in the United States 2009
The Hispanic Blue Collar Consumer in the United States 2010
|
|
|
|
