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Sleep Aids in the United States 2010
Mintel, Nov 2010, Pages: 102
This report explores the market for non-prescription, over-the-counter (OTC) sleep aids. Many Americans have trouble falling asleep or staying asleep. Despite their sleep troubles, however, most Americans have not tried a prescription, OTC or homeopathic sleep aid.
This report explores the reasons why adults are reluctant to use sleep aids, and presents areas of opportunity - especially in light of product recalls of Johnson & Johnson/McNeil Consumer Healthcare brands Tylenol PM, Simply Sleep and others.
This report explores ways to build brands, innovate product forms and marketing, expand the category, and engage and educate consumers about the advantages of non-prescription sleep aids and remedies over traditional prescription medications.
Analysis and insights include:
- Market drivers and opportunities for innovation, both in product form and the market as a whole
- Competition in the marketplace among products and treatments, as well as behavioral adjustments that are designed to help people sleep
- Innovation and innovators among leading companies in the category
- Advertising and promotional strategies and/or themes
- Consumer opinions and behavior, including data on consumers who have purchased or are willing to purchase non-prescription, OTC sleep aids
- Cluster analysis to identify the consumer groups most likely to be attracted to these products
- Custom consumer group analysis with an in-depth review of attitudes toward sleep aids by age group and gender
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