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Specialty Foods - The NASFT State of the Industry Report - The Consumer in the United States 2009
Mintel, Nov 2009, Pages: 65
This report, a companion to Speciality Foods—NASFT State of the Industry Report—The Market—US, October 2009, examines consumer attitudes towards, and opinions about, specialty foods.
- Focusing on what makes the “specialty foods” category unique, the study identifies the typical specialty food consumer and examines the ways in which that consumer’s shopping, cooking, and eating habits differ from those of consumers in general
Also included in this Mintel report is an analysis of attitudes and opinions concerning food, entertaining, and specialty food purchases, as well as an examination of restaurant and travel habits of specialty food consumers. Mintel’s survey of specialty food consumers, fielded in July 2009, parallels surveys undertaken between 2006 and 2008, allowing us to examine trends in consumer attitudes and behaviors over time.
- The typical specialty food shopper tends to be younger and more affluent than the average consumer
- Specialty food consumers surveyed are typically more interested than the average consumer in food, recipes, and entertaining, and they tend to be well traveled, within the US and abroad
- They buy a variety of specialty products, such as coffee, tea, and chocolate to relishes, pickles, and vinegar
- Surveyed specialty food shoppers are more likely to buy natural, organic, and kosher/halal products than are average consumers
- They are also more likely to shop for food in multiple retail channels, from traditional supermarkets to specialty food stores, natural food stores, and delis
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