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Yogurt and Yogurt Drinks in the United States 2010
Mintel, Dec 2010, Pages: 109
The yogurt and yogurt drinks market is benefiting greatly as consumers pay greater attention to healthy eating. Sales have risen steadily over the past five years, and with U.S. per capita consumption still trailing that of Europe by a wide margin, it appears that prospects for continued growth are strong.
This report provides an in-depth look at the yogurt market, including:
- The size of the yogurt market and all its segments plus growth forecasts through 2015
- How refrigerated yogurt, the category’s largest segment, has managed to beat the recession and keep private label in check
- A close examination of the rapid rise of Greek-style yogurts and the continued growth of probiotic brand Dannon Activia
- An analysis of recent yogurt category new product activity, including yogurts promising functional health benefits, dessert/indulgence yogurts, and the growing crop of organic, natural and local yogurts
- Mintel’s exclusive consumer research into the attitudes and behaviors of yogurt consumers
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