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Affinity and Partnership Marketing in UK Credit Cards and Personal Loans
Finaccord, Jan 2008, Pages: 120
Finaccord's report titled Affinity and Partnership Marketing in UK Credit Cards and Personal Loans represents the most detailed research ever undertaken on this sector and is one of seven studies in a new series of publications. Drawing on the results of a survey of 2,500 organisations, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes for credit cards and personal loans across a range of distributor categories. These include airlines, automotive manufacturers, charities, educational institutions, football clubs, Internet, media and telecoms entities, on-line aggregators and brokers, professional associations, retailers and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of the more than 650 affinity and partnership marketing initiatives traced by Finaccord in this sector.
You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing schemes for credit cards and personal loans in the UK;
- gain access to research that chronicles the vast majority of affinity marketing opportunities in credit cards and personal loans;
- benchmark the competitive position of your own organisation in affinity and partnership marketing of credit cards and personal loans and spot opportunities for displacing rivals;
- gain a wider perspective from learning about recent innovations in partnership marketing of banking products in continental Europe and Ireland;
- plan your future affinity and partnership marketing strategy for credit cards and personal loans armed with the best market and competitor intelligence available on this subject.
Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK credit cards and personal loans.
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