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Affinity and Partnership Marketing in UK Motor and Breakdown Recovery Insurance
Finaccord, April 2010, Pages: 105
This report titled Affinity and Partnership Marketing in UK Motor and Breakdown Recovery Insurance represents the most detailed research ever undertaken on this sector and is one of seven studies in a new series of publications. Drawing on the results of a survey of 2,500 organisations, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes for motor and breakdown recovery insurance across a range of distributor categories. These include automotive manufacturers, banks, building societies, charities, friendly societies, Internet, media and telecoms entities, on-line aggregators and brokers, professional associations, retailers, trade associations and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of the more than 500 affinity and partnership marketing initiatives traced by Finaccord in this sector.
You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing schemes for motor and breakdown recovery insurance in the UK;
- gain access to research that chronicles the vast majority of affinity marketing opportunities in motor and breakdown recovery insurance;
- benchmark the competitive position of your own organisation in affinity and partnership marketing of motor and breakdown recovery insurance and spot opportunities for displacing rivals;
- gain a wider perspective from learning about recent innovations in partnership marketing of insurance in continental Europe and Ireland;
- plan your future affinity and partnership marketing strategy for motor and breakdown recovery insurance armed with the best market and competitor intelligence available on this subject.
Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK motor and breakdown recovery insurance.
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