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Savings Metrics: Consumer Attitudes towards and Behaviour in the UK Savings Market

Finaccord, Sep 2007, Pages: 120


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Savings Metrics: Consumer Attitudes towards and Behaviour in the UK Savings Market is a publication offering a detailed and timely overview of a major tranche of the UK’s consumer financial services market, delivering in a single volume insight and analysis covering a broad range of savings products. These range from no notice interest-bearing deposit and savings accounts, cash ISAs and National Savings & Investments bonds and certificates to less commonly held short-term and medium-term savings options such as investment trusts and venture capital trusts, guaranteed equity or property bonds and tax-free friendly society savings plans. In addition, the study also examines consumer approaches to a variety of pension and retirement savings products. Moreover, not only does the report consider consumer usage of conventional retirement savings products, such as individual pensions and company or occupational pension schemes, but it also analyses the likely importance that they attach to other potential sources of retirement income, such as the property that they own, including second or holiday homes and property acquired for rental, or even, continuing part-time work following retirement. In addition, the report also investigates the opinions of consumers towards key issues such as the concept of compulsory retirement savings and government plans for a National Pension Savings Scheme. Finally, data is also provided for a range of at-retirement financial products including equity release schemes, income drawdown plans and purchased life annuities.

You may be able to use this report, the research for which was carried out during July and August 2007 using the Internet consumer panel of Tpoll Market Intelligence with completed surveys having been filled in and submitted on-line by 1,550 consumers, in one or more of the following ways:

- understand from a single research source how consumer take-up rates vary overall across the full universe of savings products and which customer segments offer ‘sweet spots’ for particular categories of savings product
- appreciate how average consumer holdings in financial savings products compare with the average equity that property owners hold in their main home and other property that they may own; comprehend the extent to which consumers are unable to commit a higher value of funds to pension and retirement savings products as a consequence of their other savings priorities
- evaluate the degree to which consumers are receptive to the concept of compulsory retirement saving and whether they are up to speed on the government’s latest thinking in this field
- foresee how consumers who are further away from retirement seem likely to place a greater emphasis on alternative means of saving for retirement including commitment of a greater proportion of their funds to property ownership.



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