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Channel Metrics: UK Life Insurance - Consumer Distribution Trends

Description:
The Channel Metrics briefing about life insurance is the most detailed and up-to-date guide to distribution trends in life insurance in the UK available on a published basis. It analyses: how consumers acquire life insurance - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired life insurance in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.
Contents:
0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION
Research rationale
A number of motivating factors underpin the Channel Metrics report and series of briefings
Updating the results from the 2005 and 2007 surveys
Analysis of consumers making an active distribution choice
Analysis of consumers purchasing or taking out financial services in prior years
Analysis of distribution interfaces
Analysis of specific distribution channels
Expanding upon the results from the 2005 and 2007 surveys
Channel Metrics briefings
Other UK consumer research publications
UK affinity and partnership marketing research publications
UK small business financial services research publications

2.0 ANALYSIS OF RESULTS
Introduction
Option for customised data analysis
Switching rates and brand new sales - 2009
Fewer customers switch provider than take out a new life insurance policy
Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared
Face-to-face and inbound telephone sales have declined since 2007
Distribution channels - 2009, 2007, 2005 and all previous buyers compared
Overview
Distribution has moved from direct sales to a multitude of partners, especially commercial ones
Detailed analysis
Life insurance distribution has fragmented, with no single channel in the ascendant
Funding methods for policies acquired through the worksite
Three quarters of worksite life insurance policies are funded in part or in total by the employer

3.0 APPENDIX
Research sample and mechanics
Research methodology and structure

GRAPHICS / TABLES
The financial services distribution channel universe - specific distribution channels and distribution interfaces
% of consumers switching provider or acquiring life insurance for the first time, 2009 12
Analysis of distribution interfaces used for acquiring life insurance, 2009, 2007, 2005 and all previous years
Analysis of distribution interfaces used for acquiring life insurance, 2009, 2007, 2005 and all previous years (data)
Overview of distribution channels used for acquiring life insurance, 2009, 2007, 2005 and all previous years
Overview of distribution channels used for acquiring life insurance, 2009, 2007, 2005 and all previous years (data)
Comparison of main distribution channels used for acquiring life insurance, 2009 and all previous years
Detailed analysis of distribution channels used for acquiring life insurance, 2009, 2007, 2005 and all previous years (data)
% split of funding methods for life insurance acquired through the worksite in any year
Sample breakdown by age group, household income band and geographical location
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Channel Metrics: UK Life Insurance - Consumer Distribution Trends

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