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Retailer Financial Services in North and Latin America

Finaccord, June 2010, Pages: 225


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Retailer Financial Services in North and Latin America is a report, based on a survey of 1,195 high profile retail brands in 12 countries, about the activity and partnerships of major retailers in areas of financial services including payment cards, consumer finance, retail banking and mainstream insurance policies, namely motor insurance, household insurance, accident insurance, dental insurance, other health insurance,travelinsurance, pet insurance and life insurance. In addition, the study also covers proprietary and coalition loyalty schemes and international remittances. Countries covered are Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Ecuador, Mexico, Paraguay, Peru, Uruguay and the USA.

In fact, the study provides a comprehensive and detailed overview of the market for retailer financial services across the 12 countries in North and Latin America that goes far beyond the scope of previously published research. Moreover, the PartnerBASE™ database that accompanies the report details each of the many marketing initiatives for co-branded and store cards, proprietary and coalition loyalty programs, consumer finance, banking products, retailer insurance and international remittances traced by Finaccord. Other global regions covered in sister reports and associated databases are Asia Pacific and the Middle East, Eastern and South-Eastern Europe, Northern and Central Europe, and Southern and Western Europe.

A number of factors, some of which are specific to financial services and some to retailing, provide ample justification for the development of this report and the sister reports covering the same subject in four other broad global regions. With regards to financial services, this rationale can be broken down between what might be characterized as ‘traditional’ retailer financial services (i.e. cob d d/ branded / store cards and consumer finance / personalloans) and ‘non-traditional’ retailer financial services (i.e. insurance, mortgages and savings accounts). For example, in the field of ‘traditional’ retailer financial services, the experience of card issuers is that the profitability of successful cobranded card schemes, including retailer programs, usually exceeds that of standard payment cards.

Meanwhile, dynamics in the retailing market itself also give rise to increasing rationale both for retailer financial services and this comprehensive study of the subject. Retailer consolidation is helping to produce national champions with the branding, muscle and general profile needed to succeed in financial services in any given country. Furthermore, successful retail groups in the less developed markets of Latin America are experiencing substantial growth as an increasing proportion of consumers allocate their expenditure to formal retailing concepts. Indeed, a number of retailers such as these are taking advantage of the regular contact that they enjoy with consumers to roll out their own financial services propositions.

Key features of this report include:

- comprehensive coverage of the involvement in financial services of 1,195 major retail brands in 12 countries in North and Latin America;

- investigation of close to 800 schemes for retailer payment cards and point-of-sale finance: which finance providers are strong in which countries and with which retail chains do they collaborate?

- identification of over 550 proprietary retailer loyalty p p y y y programs including the split by country according to whether they are linked to a corresponding payment card or to a card with no payment function;

- focus on key initiatives in retailer banking such as ibi (C&A) in Brazil, President’s Choice Financial Services (Loblaw / CIBC) in Canada, Banco Falabella (Falabella) in Chile and other countries, Banco Azteca (Grupo Elektra) in Mexico, Banco Walmart (Walmart) in Mexico, and Kroger Personal Finance (Kroger / RBS Citizens) in the USA;

- in-depth consideration of retailer provision of mainstream insurance: 95 major retail brands in North and Latin America were active in ‘brandassurance’ by the second quarter of 2010.

You may be able to use this report and the PartnerBASE™ that accompanies it in one or more of the following ways:

- gain rapid access to a unique source of intelligence covering virtually all significant retail groups across an extremely wide range of geographies;

- monitor the activity of key national and international competitors in retailer financial services including the many international subsidiaries of BNP Paribas, Citigroup, GE Capital and HSBC;

- understand the potential in each country for converting proprietary retailer loyalty cards and coalition loyalty schemes into fully-fledged payment cards;

- evaluate the extent to which retail brands in the Americas could emerge as ‘consumer champions’ in mainstream retail banking;

- retailers in North and Latin America are becoming increasingly involved in insurance intermediation - appreciate the opportunity for creating distribution partnerships in this field.


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