Mobile Metrics: Consumer Approaches to Mobile Telephone Insurance in France
Finaccord, February 2011, Pages: 29
The report titled Mobile Metrics: Consumer Approaches to Mobile Telephone Insurance in France offers detailed and unique insights into the behaviour of French consumers in the context of mobile telephone insurance. Based on a primary survey of 1,000 mobile owners in France, the research provides valuable data describing the extent to which they take out mobile telephone insurance and clarifying the proportion of uninsured mobile owners who recognize the benefits of the insurance but have simply not yet got round to acquiring cover.
In addition to calculating the percentage of consumers that buys mobile cover in France, split by mobile operator, the investigation also analyses which risks are covered by the policies that they have acquired (i.e. accidental damage, loss, mechanical failure, theft, unauthorized usage), whether they have purchased a stand-alone policy or already possess cover packaged with another financial product, which distribution channel and interface customers with stand-alone cover used to take out mobile telephone insurance, and whether they bought a policy at the same time as finalizing their mobile contract or retrospectively.
Finally, the report analyzes claims frequency for mobile telephone insurance in France split in a variety of ways including by type of claim and according to whether the claim was accepted or refused. Moreover, the majority of results from the latest research are compared with those from a previous study about France published in 2006, thereby showing how consumer behaviour has changed since then.
Key features of this report include:
- unique analyses showing the percentage of mobile owners that currently possesses mobile telephone insurance, how this penetration rate varies by mobile operator and the potential for this proportion to grow further;
- accurate data describing the percentage of French mobile owners covered in the event of accidental damage, loss, mechanical failure, theft and unauthorized use;
- robust statistics illustrating the extent to which alternative distribution channels, such as banking institutions, direct sales by insurers and affinity channels are eroding the share of mobile telephone network operators and retailers;
- reliable benchmarking of the point in time chosen by insured mobile owners in France to take out mobile telephone insurance;
- valuable insights into claims frequency rates, including whether the claim was accepted or refused, and the primary reason for making the claim.
0.0 EXECUTIVE SUMMARY .
The penetration rate of mobile telephone insurance in France increased between 2006 and 2010 .
Mobile telephone insurance is sometimes acquired through other financial products
One reason accounts for almost one in three mobile telephone insurance claims in France
1.0 INTRODUCTION
Research rationale
European consumer research .
Mobile telephone insurance .
Other topics
Other international research reports
2.0 SURVEY ANALYSIS .
Introduction
Underlying market for mobile telephones .
Mobile network operators used .
Proportion of mobile owners in possession of mobile telephone insurance .
Proportion of mobile owners who have insurance, segmented by subscription method
Proportion of mobile owners who have insurance, segmented by network operator .
Attitudes towards mobile telephone insurance of mobile owners without cover .
Attitudes of mobile owners without cover, segmented by subscription method
Risks covered by mobile telephone insurance .
Distribution of mobile telephone insurance .
Distribution channels used for stand-alone mobile telephone insurance
Distribution interfaces used for stand-alone mobile telephone insurance .
Mobile telephone insurance - point in time obtained
Mobile telephone insurance claims experience
Mobile telephone insurance - main reasons for claims
3.0 APPENDIX .
Research sample
Research structure
LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY .
1.0 INTRODUCTION
2.0 SURVEY ANALYSIS .
% of respondents in France owning a mobile telephone segmented by subscription method, 2010 .
Mobile phone network operators used in France, segmented by subscription method, 2010
% of mobile owners in France who have insurance, 2006 and 2010 .
% of mobile owners in France who have insurance, segmented by subscription method, 2010
% of mobile telephone owners in France who have insurance, segmented by mobile network operator, 2010 .
Main reasons why uninsured mobile telephone owners do not hold insurance in France, 2006 and 2010
Main reasons why uninsured mobile telephone owners do not hold insurance in France, 2006 and 2010 (data)
Main reasons why uninsured mobile telephone owners do not hold insurance in France, segmented by subscription method, 2010
Main reasons why uninsured mobile telephone owners do not hold insurance in France, segmented by subscription method, 2010 (data)
Risks covered by mobile telephone insurance in France, 2006 and 2010 .
Types of insurance policy held by insured mobile owners in France, 2010 .
Distribution channels used for stand-alone mobile telephone insurance in France, 2006 and 2010
Distribution interfaces used for stand-alone mobile telephone insurance in France, 2006 and 2010 .
Cross-referencing of distribution channels and interfaces used for stand-alone mobile telephone insurance in France, 2010 .
Time of acquiring stand-alone insurance relative to time of acquiring mobile telephone in France, 2006 and 2010
Frequency of mobile telephone insurance claims in France, segmented by outcome of claims, 2010
Main reasons for mobile telephone insurance claims in France, 2010 .
3.0 APPENDIX .
Sample breakdown in France by age group and household income band, 2010
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