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Mobile Metrics: Consumer Approaches to Mobile Telephone Insurance in the UK
Finaccord, Feb 2011, Pages: 30
The report titled Mobile Metrics: Consumer Approaches to Mobile Telephone Insurance in the UK offers detailed and unique insights into the behaviour of consumers in the UK in the context of mobile telephone insurance. Based on a primary survey of 1,000 mobile owners in the UK, the research provides valuable data describing the extent to which they take out mobile telephone insurance and clarifying the proportion of uninsured mobile owners who recognize the benefits of the insurance but have simply not yet got round to acquiring cover.
In addition to calculating the percentage of consumers that buys mobile cover in the UK, split by mobile operator, the investigation also analyses which risks are covered by the policies that they have acquired (i.e. accidental damage, loss, mechanical failure, theft, unauthorized usage), whether they have purchased a stand-alone policy or already possess cover packaged with another financial product, which distribution channel and interface customers with stand-alone cover used to take out mobile telephone insurance, and whether they bought a policy at the same time as finalizing their mobile contract or retrospectively.
Finally, the report analyzes claims frequency for mobile telephone insurance in the UK split in a variety of ways including by type of claim and according to whether the claim was accepted or refused. Moreover, the majority of results from the latest research are compared with those from a previous study about the UK published in 2006, thereby showing how consumer behaviour has changed since then.
Key features of this report include:
- unique analyses showing the percentage of mobile owners that currently possesses mobile telephone insurance, how this penetration rate varies by mobile operator and the potential for this proportion to grow further;
- accurate data describing the percentage of mobile owners in the UK covered in the event of accidental damage, loss, mechanical failure, theft and unauthorized use;
- robust statistics illustrating the extent to which alternative distribution channels, such as banking institutions, direct sales by insurers and affinity channels are eroding the share of mobile telephone network operators and retailers;
- reliable benchmarking of the point in time chosen by insured mobile owners in the UK to take out mobile telephone insurance;
- valuable insights into claims frequency rates, including whether the claim was accepted or refused, and the primary reason for making the claim.
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