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Pet Metrics: Consumer Approaches to Pet Insurance in France Product Image

Pet Metrics: Consumer Approaches to Pet Insurance in France

  • Published: October 2008
  • Region: France
  • 35 pages
  • Finaccord

Pet Metrics: Consumer Approaches to Pet Insurance in France offers detailed and unique insights into the behaviour of pet owners in the context of pet insurance in France. Based on a primary survey of over 1,000 consumers in France carried out in July and August 2008, the research provides valuable data describing the extent to which owners of cats, dogs and other animals take out pet insurance and clarifying the proportion of uninsured pet owners who value the benefits of the insurance but have simply not got round to acquiring cover. In addition to calculating the percentage of French pet owners that buys pet insurance, the investigation also analyses the types of policy that they buy (i.e. stand-alone policies or cover packaged within household insurance or personal liability insurance), whether they hold cover for liabilities associated with pet ownership only or also for other risks, including veterinary expenses, which distribution channel and interface they use to take out stand-alone pet insurance and whether they buy cover within a week or a month of acquiring their pet or at a later stage. Finally, the report measures the degree to which insured pet owners in France are satisfied READ MORE >

0.0 EXECUTIVE SUMMARY
Over 60% of French consumers own a pet of one sort or another…
… with dog owners more likely to possess insurance for their pet than owners of other types of pet
Almost a half of uninsured pet owners see the benefit of pet insurance
Most pet insurance policies in France are restricted to basic liability cover…
… and are sold through the more traditional insurance distribution systems
French pet owners are most likely to buy pet insurance within a month of acquiring the pet itself…
… and the vast majority are convinced of the importance of the cover that they have purchased
More effective marketing and distribution could boost comprehensive pet insurance in France

1.0 INTRODUCTION
Research rationale
Consumer research illustrates the differences between Europe’s five most populous markets…
… helping underwriters and distributors to develop robust strategies for future development
Finaccord
European consumer research
Pet insurance
European market, partnership and bancassurance research

2.0 SURVEY ANALYSIS
Introduction
Owners of cats slightly outnumber owners of dogs in France
The vast majority of pet owners lack insurance of any type for their pet
Attitudes towards pet insurance of pet owners without cover
A significant proportion of uninsured pet owners acknowledge the benefits of pet insurance
Risks covered by pet insurance acquired by pet owners
Most pet insurance formulae in France are oriented towards basic liability cover
Policies paid for separately and packaging within other insurance policies
Packaged cover within household or personal liability insurance is held most commonly
Distribution interfaces used for stand-alone pet insurance
Stand-alone policies are most frequently acquired via the Internet…
Distribution channels used for stand-alone pet insurance
… with traditional insurance marketing channels continuing to dominate
Distribution channels split between online and offline usage
Paradoxically, insurers selling pet cover directly are stronger in the offline market
Most pet owners with stand-alone policies buy cover within a month of acquiring their pet
Attitudes towards pet insurance of pet owners with stand-alone cover
Over 40% of pet owners with stand-alone cover consider their insurance to be expensive

3.0 APPENDIX
Research sample
The research embraces a total of 1,005 respondents in France

GRAPHICS / TABLES

% of respondents in France owning a cat, dog or other animal, 2008
% of respondents in France owning a cat, dog or other animal segmented by gender, age group and annual household income, 2008 (data)
% of pet owners in France in possession of insurance for their pet segmented by type of pet owned, 2008
% of pet owners in France in possession of insurance for their pet segmented by type of pet owned, 2008 (data)
% of pet owners in France that have acquired stand-alone pet insurance segmented by gender, age group and annual household income, 2008 (data)
% split of attitudes towards pet insurance of pet owners in France without cover, 2008
Risk coverage among insured pet owners in France, 2008
Risk coverage among all pet owners in France, 2008
Segmentation of pet insurance in France between policies paid for separately and cover packaged within other forms of insurance, 2008
Distribution interfaces used for stand-alone pet insurance in France, 2008
Distribution channels used for stand-alone pet insurance in France, 2008
Distribution channels used for stand-alone pet insurance in France split between online and offline usage, 2008 (data)
Point in time chosen by pet owners in France to acquire stand-alone pet insurance, 2008
% split of attitudes towards pet insurance of pet owners in France with stand-alone cover, 2008
Sample breakdown in France by geographical location
Sample breakdown in France by age group, household income band and geographical location

Note: Product cover images may vary from those shown

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