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Pet Metrics: Consumer Approaches to Pet Insurance in Italy Product Image

Pet Metrics: Consumer Approaches to Pet Insurance in Italy

  • ID: 1194983
  • July 2014
  • Region: Italy
  • 26 pages
  • Finaccord

The report titled Pet Metrics: Consumer Approaches to Pet Insurance in Italy offers detailed and up-to-date insights into the behaviour of pet owners in the context of pet insurance in Italy. Based on a primary survey of over 1,000 consumers in Italy carried out in the second quarter of 2014, the research provides valuable data describing the extent to which owners of cats, dogs and other animals take out insurance for their pets

In addition to calculating the percentage of Italian pet owners that buys pet insurance, the investigation also analyses the types of policy that they buy (i.e. stand-alone policies or cover packaged within household insurance or personal liability insurance), whether they hold cover for liabilities associated with pet ownership only or also for other risks (most notably veterinary expenses), which distribution channel and interface they use to take out stand-alone pet insurance and whether they buy cover within a week or a month of acquiring their pet or at a later stage.

Finally, the report measures the degree to which insured pet owners have used their cover to file a claim in the 12 months leading up to the survey and, if so, the reason for making the claim and whether the claim was accepted or not.

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

What is this report about?

Rationale

Global consumer research

2.0 SURVEY ANALYSIS

Introduction

Underlying pet ownership

Proportion of respondents who own one or more types of pet

Segmentation by age group

Segmentation by annual household income band

Uptake of pet insurance

Proportion of pet owners who have pet insurance

Segmentation by age group

Segmentation by annual household income band

Types of consumers most likely to have pet insurance

Characteristics of pet insurance

Types of pet insurance policy

Risks covered by pet insurance

Distribution of pet insurance

Distribution channels used for stand-alone pet insurance

Distribution interfaces used for stand-alone pet insurance

Cross-tabulation of distribution channels and interfaces used for stand-alone policies

Time of acquisition of stand-alone pet insurance

Pet insurance claims

Frequency and outcome of pet insurance claims

Main reasons for pet insurance claims

3.0 APPENDIX

Research sample statistics

Research structure

LIST OF GRAPHICS / TABLES

% of respondents in Italy who own one or more types of pet, 2014

% of respondents in Italy who own each particular type of pet, 2014

% of respondents in Italy who own each particular type of pet, segmented by age, 2014

% of respondents in Italy who own each particular type of pet, segmented by annual household income, 2014

% of pet owners in Italy who have pet insurance, segmented by type of pet, 2014

% of pet owners in Italy who have any type of pet insurance, segmented by type of pet and by age, 2014

% of pet owners in Italy who have any type of pet insurance, segmented by type of pet and by annual household income, 2014

% of respondents in Italy who have any type of pet insurance, segmented by age and by annual household income, 2014

% of respondents in Italy who have any type of pet insurance, segmented by age and by annual household income, 2014 (table)

Types of pet insurance policy held in Italy, 2014

Risks covered by pet insurance in Italy, 2014

Distribution channels used for stand-alone pet insurance in Italy, 2014

Distribution interfaces used for stand-alone pet insurance in Italy, 2014

Online sales of stand-alone pet insurance in Italy, segmented by type of device used, 2014

Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in Italy, 2014

Time of acquiring stand-alone pet insurance in Italy relative to time of acquiring pet, 2014

Frequency and outcome of pet insurance claims in Italy, 2014

Main reasons for pet insurance claims in Italy, 2014

Note: Product cover images may vary from those shown

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