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Affinity and Partnership Marketing in Motor and Breakdown Recovery Insurance in Germany
Finaccord, Jan 2009, Pages: 100
Finaccord's report titled Affinity and Partnership Marketing in Motor and Breakdown Recovery Insurance in Germany represents the most detailed research ever undertaken on this sector and is one of five studies in a new series of publications. Drawing on the results of a survey of over 1,900 organisations, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes for motor and breakdown recovery insurance across a range of distributor categories. These include automotive associations and clubs, automotive manufacturers, banks, co-operative banks, Internet, media and telecoms entities, loyalty schemes, online aggregators and brokers, professional associations, retailers, savings and public sector banks and trade unions. Moreover, the PartnerBASE database that accompanies the report provides the granular detail behind the analysis, detailing each of over 360 affinity and partnership marketing initiatives traced by Finaccord in this sector. In the context of this report, and with specific reference to motor insurance, it is important to note that the research focuses purely on mainstream personal motor insurance policies and, unless otherwise stated, does not cover branches such as motor cycle insurance or van insurance.
You may be able to use this report and associated PartnerBASE database in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing schemes for motor and breakdown recovery insurance in Germany;
- gain access to research that chronicles the vast majority of affinity marketing opportunities in motor and breakdown recovery insurance;
- benchmark the competitive position of your own organisation in affinity and partnership marketing of motor and breakdown recovery insurance and spot opportunities for displacing rivals;
- gain a wider perspective from learning about recent innovations in partnership marketing of motor and breakdown recovery insurance elsewhere in Europe;
- plan your future affinity and partnership marketing strategy for motor and breakdown recovery insurance armed with the best market and competitor intelligence available on this subject.
Together, the report and PartnerBASE database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in motor and breakdown recovery insurance in Germany.
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