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Channel Metrics: Personal Loans and Consumer Finance in Germany - Trends in Consumer Distribution Channel Usage Product Image

Channel Metrics: Personal Loans and Consumer Finance in Germany - Trends in Consumer Distribution Channel Usage

  • ID: 1195015
  • January 2009
  • Region: Germany
  • 25 pages
  • Finaccord

Channel Metrics is a series of 25 briefings and an overview report based on original consumer research with a total sample of 3,000 respondents investigating trends in consumer distribution channel usage in financial services in Germany. In addition to gathering data for overall take-up rates and annual churn rates across the various financial products and services considered, the research also yields results regarding the distribution interface and specific distribution channel used to purchase or take out the same financial services during 2008. Moreover, with a view to understanding how distribution dynamics are changing, this data is compared with the choices made by customers for each product in all years prior to 2008. In order to provide clear insights into the subject, this analysis of distribution interfaces and channels incorporates only the responses of consumers making an active choice of distribution channels during the period in question. Consumers making or intending to make an active choice are defined as those who switch provider for a given financial product or service during the time frame under review or those buying the product or service having not held it during READ MORE >

EXECUTIVE SUMMARY

1.0 INTRODUCTION

Research rationale
A number of motivating factors underpin the Channel Metrics report and series of briefings
Research sample and mechanics
Research methodology and structure
Finaccord
Channel Metrics briefings
Other consumer research publications for Germany
Affinity and partnership marketing publications for Germany
mo’web

2.0 ANALYSIS OF RESULTS

Introduction
Switching rates and brand new sales - 2008
Distribution interfaces - 2008 and all previous buyers compared
Distribution channels - 2008 and all previous buyers compared
Overview
Detailed analysis

GRAPHICS / TABLES

The financial services distribution channel universe - specific distribution channels and distribution interfaces
Sample breakdown by age group, household income band and geographical location
% of consumers switching provider or acquiring dental insurance for the first time, 2008
Analysis of distribution interfaces used for acquiring dental insurance, 2008 and all previous years
Analysis of distribution interfaces used for acquiring dental insurance, 2008 and all previous years (data)
Overview of distribution channels used for acquiring dental insurance, 2008 and all previous years
Overview of distribution channels used for acquiring dental insurance, 2008 and all previous years (data)
Detailed analysis of distribution channels used for acquiring dental insurance, 2008 and all previous years (data)

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