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Middle East UPS Market
Frost & Sullivan, Oct 2009, Pages: 156
The Middle East UPS market is a highly competitive and growing market with multinational suppliers dominating the market. The competitiveness in the market is increasing with less barriers for the entry of new participants, especially in the low end power range (up to 20kVA). Price, after-sales service, and delivery are becoming the key differentiating factors in addressing the demand of the market.
This Frost & Sullivan research service titled Middle East UPS Market presents a snapshot of market estimates, market opportunities, market trends, and market segmentation by power range for fourteen countries. The study analyzes the competitive landscape and market share of major suppliers at an overall regional level. In this research, Frost & Sullivan's expert analysts thoroughly examine the following segments: less than 1kVA, 1-5 KVA, 5.1-20 kVA, 20.1-50 kVA, 50.1-200 kVA, and above 200 kVA.
Market Overview
Strong Demand from End-User Verticals Boosts Middle East UPS Market Outlook
The Middle East uninterruptible power supply (UPS) market is expected to attain double-digit growth rates owing to a steady demand from the oil and gas, manufacturing, banking, financial services, insurance (BFSI), telecom sectors and others. Most countries in the region continue to upscale investment for construction and upgradation / expansion of ports, airports, metro rail, railways, roads, special economic zones (SEZs) / free trade zones (FTZs) and other user segments. Post 2015, the market is unlikely to sustain such strong growth, as the boom in major end-user segments is expected to stagnate.
Although the outlook for the market is optimistic, some challenges are impeding market development. Most Distributors operating in the Middle East, especially in the Gulf Cooperation Council (GCC) countries, also sell other associated electrical and IT equipment, diluting the focus on UPS systems at times. Hence, they are not always specialists and lack detailed knowledge and expertise about UPS systems, particularly the three phase ones. UPS systems have evolved over the years, increasing in complexity, and require in-depth technical knowledge for sales as well as service. Another challenging aspect in the Middle East region is the varying customs procedures across countries. Due to this, suppliers catering to multiple countries, find it difficult to adapt to multiple customs procedures. They are forced to rely on pan-Arabian distributors / master distributors instead of appointing a strong local distributor. Some countries in the region such as Iran have imposed a high import duty which is as high as 30 percent, making it difficult for major suppliers to sustain and grow in the local UPS market. At times, the high import duty restricts end-user access to new technology, which would have allowed them to reduce the cost of ownership.
Trends indicate that some industrial end users (textile industries and others) in power-deficit countries, such as Pakistan, use diesel generators for their power requirements instead of relying on grid power. This has negatively impacted UPS sales. Moreover, owing to the recent economic downturn, current and future projects in some of the countries within the region have been put on hold. On the pricing front, prices of UPS systems across all power ranges have declined over the past 1-2 years due to intense price competition. Low-price products imported from China and Taiwan too have contributed to price reduction. Some suppliers are selling under-rated UPS in countries such as Pakistan to gain higher margins, affecting other suppliers that are selling their products at the correct rating. This trend is prominent in the less than 1kVA and, to some extent, in the 1-5 kVA power range.'
To sustain in this scenario, UPS suppliers must strengthen their raw material sourcing processes, enhance supply chain efficiency, and expand the distributor network. Superior product quality, responsive after-sales service, timely delivery, and product customization are vital for success in the region.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Less than 1kVA
- 1-5 kVA
- 5.1-20 kVA
- 20.1-50 kVA
- 50.1-200 kVA
- Above 200 kVA
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