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OTC Healthcare in Portugal to 2013
Datamonitor, Dec 2009, Pages: 188
This databook provides key data and information on the OTC healthcare market in Portugal. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.
Scope
- Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits
- Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description
Highlights of this title
The market for OTC healthcare in Portugal increased at a compound annual growth rate of 2.6% between 2003 and 2008.
The cough and cold preparations category led the OTC healthcare market in Portugal, accounting for a share of 19.2%.
Leading players in Portuguese OTC healthcare market include Novartis AG, GlaxoSmithKline Plc and Reckitt Benckiser PLC.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Portugal
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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OTC Healthcare in Asia-Pacific to 2013
OTC Healthcare in Eastern Europe to 2013
OTC Healthcare in Western Europe to 2013
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