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Ready Meals in Austria to 2013
Datamonitor, Dec 2009, Pages: 155
This databook provides key data and information on the ready meals market in Austria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights of this title
The market for ready meals in Austria increased at a compound annual growth rate of 2.9% between 2003 and 2008.
The frozen ready meals category led the ready meals market in Austria, accounting for a share of 60.4%.
Leading players in Austrian ready meals market include Permira, Wilhelm Blasko ConVenience Fertiggerichte Ges mbH and Frosta AG.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the ready meals market in Austria
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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