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Ready Meals in New Zealand to 2013
Datamonitor, Dec 2009, Pages: 153
This databook provides key data and information on the ready meals market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the ready meals market, including company overview, key facts and business description
Highlights of this title
The market for ready meals in New Zealand increased at a compound annual growth rate of 4.8% between 2003 and 2008.
The frozen ready meals category led the ready meals market in New Zealand, accounting for a share of 48.5%.
Leading players in New Zealand ready meals market include Foodstuffs NZ Ltd, Goodman Fielder Ltd and H.J. Heinz Company.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the ready meals market in New Zealand
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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