Advertising and marketing spending is increasingly important for distributors looking to acquire market share in the highly competitive personal general insurance industry. This brief discusses the trends and issues arising from the advertising of personal general insurance in 2008 and H1 2009, which are likely to have an impact on the market going forward.
Scope
- Analysis of the marketing budgets by media for the top 10 personal general insurance advertisers in 2008 and H1 2009
- Discussion of key issues and trends currently affecting the marketing of personal lines insurance
- Market data on the size of motor and household insurance marketing outlays for the top advertisers in 2008 and H1 2009
Highlights of this title
One of the most significant developments in the general insurance markets in recent years has been the rise of the aggregators in distribution and this can be seen by the inclusion of three aggregators among the top spending insurance advertisers in the first half of 2009.
Home insurance providers increased their budgets significantly on advertising content-only insurance products in 2009, spending £1.4m in the first half of the year as opposed to around £0.2m in the entirety of 2008.
Key reasons to purchase this title
- Understand key issues and trends in the marketing of personal insurance
- Benchmark your advertising strategy against the top competitors's spend by product line and media
