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World Service Assurance Markets
Frost & Sullivan, Dec 2009, Pages: 75
Slide 1 through 59 provide the overview of the global service assurance solutions market. It features extensive market analysis and revenue forecasts, market drivers and market restraints from 2009 to 2014.
This Frost & Sullivan research service titled World Service Assurance Markets provides market drivers and restraints, market trends, and revenue forecasts for the total market and segments. This study also provides a competitive, end-user, and geographic analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: fault management systems, probe-based monitoring systems, service quality management systems, and performance-monitoring systems.
Market Overview
Need for Superior Quality of End-user Experience Makes a Robust Case for Service Assurance
The quality of end-user experience (QoE) and the ability to deliver services to end users seamlessly are the ultimate determinants of customer stickiness in the world service assurance markets. Market participants will do well to offer a holistic view of the network and complete end-to-end network and applications monitoring to prevent customer churn. The introduction of long-term evolution (LTE) has given a boost to the market, as it enables high-bandwidth networks that facilitate new, higher-capacity, and less expensive services and content types (voice, video, data, wireless, and numerous multimedia applications). The increased number of service requirements for multiplay and triple play drives the demand for effective service assurance solutions among customers of voice, video, and data services. More the number of services on service providers’ (SPs’) networks, bigger the need for service assurance.
It is critical for service providers to monitor all the services in their network, regardless of the reliability of each service. If an SP delivers a solid voice over Internet protocol (VoIP) service, but an unacceptable IP video service, customers are likely switch to a different provider for the entire triple-play or multiplay package. Typically, customer support-related call volume increases by 8 percent after adding an IP television (IPTV) service to a service package due to its improved quality. “However, managing IPTV is challenging because of configuration errors, last mile bridged taps, application servers, network jitter, packet loss, and a number of interoperability issues,” says the analyst of this research. “Service assurance tools will help service providers resolve problems more quickly or enable them to identify issues before the customer does.” The need for higher bandwidth data applications is driving consumers away from traditional time division multiplexing (TDM) networks to IP-based Ethernet networks. This shift brings with it a different set of monitoring requirements and thereby, a greater need for service assurance solutions.
Considering the number of network technologies available today, it is a constant challenge to ensure that SPs are supporting the breadth of technologies necessary to aid the end-to-end monitoring and management needs of a call or session across the network. For instance, technological advancements in the wireless test equipment market for R&D have to outstrip the developments in the wireless market. SPs have to maintain the right amount of network-level support to deliver high QoE, while being affordable. “Service assurance solutions reduce service providers’ operational expenses (OPEX) by reducing the number of truck rolls necessary to fix issues in the field,” notes the analyst. “Effective service assurance solutions provide efficient troubleshooting and proactive monitoring capabilities that help to diagnose and prevent problems.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Fault management systems
- Probe-based monitoring systems
- Service quality management systems
- Performance monitoring systems
By End Users:
- Wireless operators
- Wireline/triple play operators
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