The mobile value added services (MVAS) market in China is valued at 18.2 bn in 2008 it is expected to reach INR 34.5 bn in 2011.
This report begins with a snapshot of China’s mobile market. It analyses the MVAS value chain and provides information regarding the popular MVAS services. Market entry procedure describes entry procedure for a foreign investor in the Chinese MVAS market. The report also highlights key government regulations. Market overview gives a brief overview of the existing scenario with market size and growth figures as well as data for VAS’s share of total revenue of major mobile operators. An analysis of drivers reveals that increasing mobile penetration, growing popularity of mobile entertainment, rising income levels, declining ARPU and introduction of 3G is driving growth in this sector.
The key challenges identified include dependency on telecom operators, competition from free WAP sites, and billing and transmission failures. The competitive landscape profiles the major players in this sector. The report also provides details regarding the key developments in this sector.
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