|
|
 |
|
Viewing report
|
|
|
|
The UK Top-up Mission 2010
Evolution Insights Ltd, Jan 2010, Pages: 119
Addressing the increasingly significant top-up food & grocery market, Evolution presents its latest report providing authoritative analysis, commentary and insight into the top-up market, covering shoppers’ motivations and behaviours, and retailer propositions.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Understand the size and value of the top-up market in the UK.
- Recognise the role and profile of the top-up shopper in the UK food and grocery market.
- Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store.
- Analyse the key category opportunities in top-up shopper marketing and identify where your categories fit in.
- Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.
- Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing.
- Find out which methods of shopper marketing are the most effective with top-up shoppers.
- Review the key drivers of change, major innovations and trends shaping the top-up market.
Utilising a broad range of research methodologies, the report delivers a unique 360-degree perspective of the top-up shopper market.
Sources of primary data include a survey of 1,000 top-up shoppers, 12 accompanied shops, detailed store audits and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution’s in-house proprietary databases.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
The Top-up Shopper Mission 2010: Frozen Foods Focus
The Top-up Shopper Mission 2010: Dairy Focus
The Top-up Shopper Mission 2010: Breakfast Cereals Focus
The Top-up Shopper Mission 2010: Chilled Convenience Focus
The Top-up Shopper Mission 2010: Hot Drinks Focus
The Top-up Shopper Mission 2010: Bakery Focus
The Top-up Shopper Mission 2010: Biscuit & Cracker Focus
The Top-up Shopper Mission 2010
The UK On-the-go Shopper Missions 2011(Incorporating Breakfast, Lunch & Snacking)
The Top-up Shopper Mission 2010: Alcohol Focus
|
|
|
|
