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UGV Library Share Shifts 2005 - 2009 Product Image

UGV Library Share Shifts 2005 - 2009

  • ID: 1195588
  • November 2009
  • Region: Global
  • 73 Pages
  • AccuStream iMedia Research

FEATURED COMPANIES

  • BREAK.COM
  • DAILYMOTION
  • Funnyordie.com
  • FUNNYORDIE.COM
  • MEGAVIDEO
  • METACAFE
  • MORE

User Generated Video (UGV) libraries analyzed by category have exhibited consistency, resiliency and significant evolution over the past five years, with comedy/funny, music and entertainment as the leading view generators. Within each brand’s video vault, distinct category specialties and leadership positions have emerged, with publishing initiatives keenly focused on entertaining mainstream and highly targeted audiences. The report is a comprehensive comparative analysis of brands and their libraries. Over the past five years, comedy/funny categories have captured 19.5% of cumulative library views, based on average viewing share across the major brands, followed by entertainment at 14.3%, music at 14.1%, people/family/Vlogs at 6.4%.

The report’s data-driven analysis of category share inside individual UGV libraries covering periods 2005 – 2007 and 2005 – 2009 shows YouTube’s music library the dominant content category on the site with a 31.4% share, up from 28% in 2007, while DailyMotion’s comparable captures a 26.7% share of cumulative library views. The report analyzes and segments library share (percent and total views) for UGV brands READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • BREAK.COM
  • DAILYMOTION
  • Funnyordie.com
  • FUNNYORDIE.COM
  • MEGAVIDEO
  • METACAFE
  • MORE

EXECUTIVE SUMMARY

SUMMARY UGV LIBRARY SHARE AVERAGES

SECTION ONE

UGV LIBRARY SHARE ANALYTICS 2005 – 2009

OVERVIEW

UGV MARKET GROWTH 2005 - 2009

UGV AND PRO VIDEO GROWTH RATE COMPARISON 2006 - 2009

SUMMARY UGV LIBRARY SHARE AVERAGES

Average library and category share breakout by UGV brand 2005 – 2009

MUSIC

COMEDY/FUNNY

ENTERTAINMENT

AUTO/VEHICLES

SPORTS

NEWS/POLITICS

ANIMALS/PETS

ANIMATION/ART

VIDEO GAMES/GAMING

TRAVEL

SCIENCE/TECH

HOW-TO

PEOPLE/FAMILY/VLOGS

SECTION TWO:

BREAK.COM

LIBRARY UTILIZATION AND CATEGORY SHARE

BREAK.COM LIBRARY SHARE AND AVERAGE UGV SHARE COMPARISON

BREAK.COM VIDEO VIEWS: 2005 - 2009

UGV Entertainment Category

View Share

DAILYMOTION

LIBRARY UTILIZATION AND CATEGORY SHARE

DAILYMOTION LIBRARY SHARE: 2005 – 2009

DAILYMOTION AND AVERAGE UGV LIBRARY SHARE COMPARISON

DailyMotion.com Database of views

FUNNYORDIE.COM

LIBRARY UTILIZATION AND CATEGORY SHARE

FUNNYORDIE CATEGORY RANKING

Funnyordie.com Database

MEGAVIDEO

LIBRARY UTILIZATION AND CATEGORY SHARE

MEGAVIDEO LIBRARY SHARE

MEGAVIDEO AND AVERAGE UGV LIBRARY SHARE COMPARISON

MegaVideo Database

METACAFE

LIBRARY UTILIZATION AND CATEGORY SHARE

METACAFE CONTENT CATEGORY SHARE SHIFTS: 2003 - 2009

METACAFE CATEGORY SHARE: 2003 - 2007

METACAFE CATEGORY SHARE AND VIEWS: 2005 - 2009

METACAFE COMPARISON WITH UGV AVERAGE LIBRARY SHARE

METACAFE VIDEO VIEW HISTORY: 2005 - 2009

MYSPACE

LIBRARY UTILIZATION AND CATEGORY SHARE

MYSPACE.COM CATEGORY SHARE COMPARISON 2005 – 2009

SEMI-PROFESSIONAL AND PROFESSIONAL CONTENT SHARE: MYSPACE 2005 -2009

MYSPACE UGV, PRO, SEMI-PRO LIBRARY SHARE 2005 - 2009

MYSPACE UGV, PRO, SEMI-PRO LIBRARY SHARE 2005 - 2007

MYSPACE UGV CHANNELS 2005 – 2009

Video Views

Share

MYSPACE LIBRARY UTILIZATION: 2005 - 2009

MYSPACE.COM AND AVERAGE UGV CATEGORY SHARE COMPARISON

MYSPACE VIDEO VIEWS

YAHOO VIDEO

LIBRARY UTILIZATION AND CATEGORY SHARE

YAHOO VIDEO CATEGORY SHARE 2005 - 2009

Yahoo Video Database

YOUTUBE

LIBRARY UTILIZATION AND CATEGORY SHARE

YOUTUBE CATEGORY SHARE SHIFTS: 2005 - 2009

YOUTUBE AND AVERAGE UGV CATEGORY SHARE COMPARISON 2005 - 2009

YOUTUBE CATEGORY SHARE AND VIEWS: 2005 - 2009

YOUTUBE PARTNER CHANNEL SHARE COMPARISON: 2005 - 2009

YOUTUBE PARTNER CHANNEL VIEWS: 2009 - 2009

YOUTUBE PARTNER VIEWS: MUSIC AND TELEVISION

YOUTUBE VIDEO VIEW HISTORY

SECTION THREE:

UGV DATABASE: 2005 - 2009

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • BREAK.COM
  • DAILYMOTION
  • Funnyordie.com
  • FUNNYORDIE.COM
  • MEGAVIDEO
  • METACAFE
  • MORE

UGV Library Analysis Reveals Core Content Category Strengths by Brand

User Generated Video (UGV) libraries analyzed by category have exhibited consistency, resiliency and significant evolution over the past five years, with comedy/funny, music and entertainment as the leading view generators.

Within each brand’s video vault, distinct category specialties and leadership positions have emerged, with publishing initiatives keenly focused on entertaining mainstream and highly targeted audiences, according to UGV Library Share Shifts 2005 – 2009, a comprehensive comparative analysis of brands and their libraries.

Over the past five years, comedy/funny categories have captured 19.5% of cumulative library views, based on average viewing share across the major brands, followed by entertainment at 14.3%, music at 14.1%, people/family/Vlogs at 6.4%.

The report’s data-driven analysis of category share inside individual UGV libraries covering periods 2005 – 2007 and 2005 – 2009 shows YouTube’s music library the dominant content category on the site with a 31.4% share, up from 28% in 2007, while DailyMotion’s comparable captures a 26.7% share of cumulative library views.

The report analyzes and segments library share (percent and total views) for UGV brands now publishing between twelve to eighteen different content categories, including professional partner channels. YouTube’s professional partner channels contribution to cumulative views, for example, has risen from 10.6% (2005 – 2007) to 18.8% today.

Top content categories for each brand’s library analyzed include Break.com (“Funny” at 26.1%), Funnyordie.com (“Sketch Comedy” at 38.1%), MegaVideo (“Comedy” at 21.3%), MetaCafe (“Comedy” at 15.2%), MySpace (“Entertainment” at 15.1% inside UGV channels only – excluding semi-pro and pro content) and Yahoo Video (Sports at 10.4%). Library sizes can range from 15,000 to over 5.6 million videos in regular rotation.

Cumulative views for videos published from 2003 through 2009 have surpassed 188.8 billion, and analysis shows UGV exhibiting strikingly similar growth trends and adoption characteristics to those seen in professional online video.

A comparison of early professional video publishing online from 1999 – 2002 with UGV’s emergence from 2006 - 2009 is included, and shows triple-digit
yearly increases followed by alternating high double-digit years. UGV view growth is estimated at 37.1% in 2009, while the professional counterpart is tracking in at 18.1%.

Note: Product cover images may vary from those shown

- BREAK.COM

- DAILYMOTION

- FUNNYORDIE.COM

- Funnyordie.com

- MEGAVIDEO

- METACAFE

- MYSPACE

- YAHOO VIDEO

- YOUTUBE

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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