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India Food and Drink Report Q1 2010

Business Monitor International, Nov 2009, Pages: 85


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Business Monitor International's India Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on India's food and drink industry.

While India’s road to economic recovery is likely to be rocky and gradual, the country’s food, beverage and grocery retail industries are performing well and continue to attract both domestic and multinational investment, as discussed in BMI’s Q110 India Food And Drink Report. Investors continue to be attracted to the country largely due to its huge population and relative immaturity of the food, beverage and retail sectors. Coupled with this, the Indian economy is poised to outperform its emerging market counterparts over the next 10 years.

India is the world’s second largest milk producer and many firms are keen to invest in the country’s dairy sector despite the challenges of inadequate distribution infrastructure and the perishable nature of much of the portfolio. This quarter saw Elbit India Agricultural Ventures invest INR6.5bn (US$135.7mn) inorder to set up a high-tech dairy farm in Andhra Pradesh. While leading Indian biscuit producer Britannia Industries announced that it had penetrated into the Ultra Heat Treated (UHT) milk category with the launch of two new variants – Britannia Milk (Toned) and Britannia Slimz Milk – Yakult Danone India announced that it is confident of achieving a tenfold increase in sales by 2011 helped by the launch of probiotic drink Yakult. With milk one of India’s primary agricultural commodities and consumption rapidly growing, it is not surprising that companies are keen to invest.

Elsewhere in the market, the outlook for India’s hot drinks industry remains positive; this is in spite of the maturity of the tea sector and is largely due to the coffee industry, which continues to attract investment. In August 2009, India-based retail chain Café Coffee Day announced plans to invest INR1.5bn (US$30.7mn) to open a further 200 cafes. The company is hoping to take advantage of the forecast increase in coffee sales in India, which BMI estimates will rise an impressive 52% to reach INR96.9bn in 2014.

Meanwhile, in the country’s retail sector, India’s leading mass grocery retailer, Pantaloon Retail, announced plans to operate its Big Bazaar hypermarkets and Food Bazaar supermarkets as an individual subsidiary in order to improve focus and efficiency and to make it easier to fund further expansion. The retailer has ambitious and costly plans to increase its network of Big Bazaar hypermarkets to 275 by 2014. The hypermarket is by far the most profitable of the retail formats and the format is predicted to grow by an enormous 283% to reach INR234bn in 2014.

Activity this quarter demonstrates the immense appeal of India’s food, beverage and grocery retail sectors.


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