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2010 Worldwide Public Relations Agencies Industry Report

Barnes Reports, Dec 2009, Pages: 104


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The Public Relations Agencies Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, such as Japan, China, India, Russia, Canada, Mexico, Brazil, Argentina, UK, France, Germany, Italy and U.S.. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment and estimates on up to 10 sub-industries, including sales promotion, promotional services, publicity services, and lobbyist services.

Industry Definition

NAICS 54182: Public Relations Agencies. This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Related Industries
- Direct Mail Printing
- Commercial Printing
- Advertising Agencies
- Mailing Houses

U.S. Census Categories
NAICS 54182 - Public Relations Agencies is 100% comparable to
SIC 8743 - Public Relations Services

Sub-Industries
- Public opinion polling services
- Advertising agency services
- Advertising creative services
- Public relations services
- Full public relations services
- Media relations services
- Crisis management services
- Lobbying services
- Event management services
- Development/fundraising services
- Media planning and/or buying services

Please note, this report offers statistical information only and does not include an analysis of the figures.



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