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Vietnam Food and Drink Report Q1 2010

Business Monitor International, November 2009, Pages: 67

Business Monitor International's Vietnam Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Vietnam's food and drink industry.

The Vietnamese economy continues to improve, and as such the publisher has revised their 2009 real GDP forecast up from 4.5% to 5.1%. This quarter has seen a number of the country’s food and drink producers announce investment plans, while its retailers continue to proceed with expansion plans.

One such company investing in the country is US soft drinks behemoth The Coca-Cola Company (TCCC) who announced in September that it would invest US$200mn in Vietnam over the next three years. With soft drink sales in 2014 forecast to increase 36.9% to reach VND7.59trn, it is not surprising that the sector is attracting ever-greater attention and this latest investment by TCCC will help the company defend its share of what is becoming an increasingly competitive market.

Another sector of the drinks industry witnessing intensifying competition is the beer market. In a bid to pursue sales growth in what is fast becoming an oversupplied industry, this quarter has seen Danish brewing giant Carlsberg announce that it has upped its 16.07% stake in Vietnamese brewer Hanoi Beer Alcohol and Beverage Corporation (Habeco) to 30%. Beer sales in the country are expected to increase 33.8% to reach 2.4mn litres in 2014 and Carlsberg is keen to exploit this growth.

In the mass grocery retail sector, Metro Cash and Carry Vietnam, the local subsidiary of German wholesale giant Metro AG announced that it is to open five new stores in the country to add to its existing network of nine stores. Also continuing with expansion plans to open 50 supermarkets nationwide by the end of the year is local retailer Saigon Co-op, which invested VND85bn (US$4.7mn) in opening its 40th supermarket in October.

However, it is not all positive news and this quarter saw seafood company Nam Viet Corporation report a loss of VND80.26bn (US$4.5mn) for H109 compared with a net profit of VND154.55bn (US$8.6mn) for H108, signifying the pressures that still face food producers in the country.

Executive Summary

SWOT Analysis
- Vietnam Food Industry SWOT
- Vietnam Drink Industry SWOT
- Vietnam Mass Grocery Retail Industry SWOT

Business Environment
- BMI’s Core Global Industry Views
- BMI’s Core Views For The Food & Drink Industry
- Asia Pacific Business Environment Ratings
- Table: Asia Pacific Food & Drink Business Environment Ratings - Q110
- Vietnam Food & Drink Business Environment Rating

Macroeconomic Outlook
- Table: Vietnam – Economic Activity, 2006-2013
- Food
- Industry Forecast Scenario
- Food Consumption
- Table: Food Consumption Indicators – Historical Data & Forecasts
- Canned Food
- Confectionery
- Table: Value/Volume Sales of Selected Food Sub-Sectors – Historical Data & Forecasts
- Trade
- Vietnam Food & Drink Trade Indicators – Historical Data & Forecasts (US$mn)

Industry Developments
- Market Overview
- Agriculture
- Food Processing
- Food Consumption
- Drink
- Industry Forecast Scenario
- Alcoholic Drinks
- Table: Alcoholic Drinks Indicators
- Coffee
- Table: Hot Drinks Indicators
- Soft Drinks
- Table: Soft Drinks Indicators
- Industry Developments
- Market Overview
- Soft Drinks
- Alcoholic Drinks
- Retail

Industry Forecast Scenario
- Table: Vietnam MGR Indicators – Value Sales by Format, Historical Data & Forecasts
- Grocery Retail Sales by Format - Historical Data & Forecasts (%)
- Vietnam Food & Drink Report Q1 2
- Industry Developments
- Market Overview
- Structure of Vietnam’s Mass Grocery Retail Market by Estimated Number of Outlets
- Table: Structure of Vietnam’s Mass Grocery Retail Market - Sales Value by Format (US$mn)
- Table: Structure of Vietnam’s Mass Grocery Retail Market – Sales Value by Format (VNDbn)
- Average Sales per Outlet by Format – 2008

Competitive Landscape
- Key Players
- Food and Drink
- Table: Key Players in Vietnam’s Food & Drink Sector - 2008
- Mass Grocery Retail
- Table: Key Players in Vietnam’s Mass Grocery Retail Sector – 2008
- Company Analysis
- Food
- Masan Food
- Vietnam Dairy Products Joint Stock Company (Vinamilk)
- San Miguel Purefoods Vietnam Co Ltd
- Drink
- Saigon Beer Alcohol and Beverage Corporation (Sabeco)
- Carlsberg
- Mass Grocery Retail
- Metro Cash & Carry
- Saigon Co-op

Appendix
- Country Snapshot: Vietnam Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education and Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2030
- Section 3: Labour Market and Spending Power
- Table: Employment Indicators, 1999-2004
- Table: Consumer Expenditure, 2000-2012 (US$)
- BMI Food & Drink Methodology

Food & Drink Business Environment Ratings
- Ratings Methodology
- Ratings Overview
- Ratings System
- Indicators
- Limits Of Potential Returns
- Risks To Realisation Of Potential Returns
- Weighting
- BMI Food & Drink Industry Glossary
- Food & Drink
- Mass Grocery Retail
- BMI Food & Drink Forecasting & Sourcing
- How We Generate Our Industry Forecasts
- Sourcing

- Masan Food
- Vietnam Dairy Products Joint Stock Company (Vinamilk)
- San Miguel Purefoods Vietnam Co Ltd
- Saigon Beer Alcohol and Beverage Corporation (Sabeco)
- Carlsberg
- Metro Cash & Carry
- Saigon Co-op

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