Over the next few years there will be significant change occurring in the digital entertainment industry. Whether it's TV Everywhere initiatives, over-the-top video services, Web-to-TV devices, or 3D digital televisions, the market success of each new innovation will be dependent on attracting early adopters of technology. Yet, many of the characteristics that defined early technology adopters in a pre-Internet world no longer apply. Primary research data is used to identify the attributes of today’s broadband consumer households, in terms of both their own perceived attitudes regarding technology adoption, and their actual online behavior. Five-year forecasts of US consumer households segmented by technology adoption and online behavior is presented.
Diffusion of Innovation—Profile of Early Adopters
Technology Adoption by Age, Gender, Education, Income, and Ethnicity
Leading Edge/Early Adopter Characteristics
Online Behavior Directly Correlated to Technology Adoption
Power, Social, and Passive Internet Users Description and Attributes
Internet Behavior Defining the Digital Entertainment Market
Early Technology Adopters/Power Users Driving Technology Evolution
2009–2013 Web-to-TV Device Adoption Forecasts
- Gaming Consoles, Web-enabled TV, etc.
2009–2013 Internet User Behavior Segment Forecast
- Growth of Power/Social Users