Mobile Messaging Futures 2010-2014: Analysis and Growth Forecasts for Mobile Messaging Markets Worldwide: 4th Edition

Portio Research, January 2010, Pages: 355

Mobile messaging is huge. The worldwide mobile messaging market was worth USD 150.6 billion in 2009, and this figure will race to USD 233 billion by end-2014. Among the four exciting mobile messaging services (SMS, MMS, mobile e-mail and mobile IM) scrutinised in this invaluable new report, SMS yielded the highest revenue for operators in 2009 and will continue to unequivocally rule the mobile messaging world in the immediate future. Even in 2014, SMS will generate more revenue than the collective revenue of the other three services.

In 2009, worldwide SMS revenue stood at a staggering USD 102.3 billion and this is forecast to grow to over USD 109 billion by end-2010. Annual worldwide SMS traffic volumes rose to nearly 5.5 trillion SMS at end-2009, and total SMS traffic will break 6.6 trillion in 2010. Highly impressive growth will continue from there.

MMS is not a failure. We closed out the last edition of Mobile Messaging Futures pressing this sentiment home — MMS was the second most successful non-voice mobile service in the world then, and remains so now — but with misconceptions about this messaging service still rife, it bears repeating. MMS is a success.

MMS has seen significant, impressive growth. Granted not the unrealistic growth that was over-imagined before its launch, and obviously not the astronomical uptake that SMS has seen, but rising revenues that will make it a USD 31.5 billion market by end-2010 and keep it as the second most successful messaging service (behind SMS) in revenue terms until end-2014. In 2009, worldwide MMS revenue saw a year-on-year increase of over 22 percent; worldwide MMS traffic in 2009 achieved y-o-y growth of 48 percent.

This new market study looks at the worldwide mobile messaging market in eleven fact-filled chapters:

- Introduction
- Worldwide Mobile Market
- Mobile Messaging Market
- SMS
- MMS
- Mobile E-mail
- Mobile IM
- Mobile Messaging Vendor Survey
- Messaging Vendor Profiles
- Summary and Conclusions
- Appendices (including full glossary of terms)

Key features of this essential new market study:

- Understand the true value of the worldwide mobile messaging industry

- Review detailed growth forecasts to 2014 for SMS, MMS, mobile e-mail and mobile IM

-Study thorough analysis of the rapid growth still to come over the next 5 years

- Assess country level data and market sizing for 71 key messaging markets

- Read profiles of 38 leading mobile messaging solutions vendors

- Analyse the massive USD 102 billion that SMS is making today

- Scrutinise comprehensive traffic and revenue growth forecasts for SMS and MMS

- Learn about the rapid development of mobile e-mail and mobile IM

- Essential insight and extensive worldwide, regional and country-level data

- All this and more in this must-have 355 page report

Using ever-improving forecasting models, this detailed new market study explores the relationships between SMS and mobile IM, MMS and mobile e-mail, and how these messaging formats are likely to grow together; through our examination of the competition and synergies between these formats, we help you understand the likely future relationships.

Our essential new research finds that the worldwide mobile e-mail user base stood at 330.5 million at the end of 2009 — an increase of 34.6 percent from 2008 — and will grow to nearly 3.5 times its current size by end-2014. While growth in mobile e-mail revenue is not expected to keep pace with user base growth, worldwide mobile e-mail revenue will still more than double from 2009’s USD 17.3 billion to nearly USD 40 billion by end-2014.

In 2009, the worldwide mobile IM (MIM) user base stood at 191.1 million and this is forecast to grow five-fold to an incredible 955.6 million users in 2014. Meanwhile, worldwide mobile IM revenues will multiply four-fold from USD 4.3 billion in 2009 to USD 18 billion by end-2014.

The expansive fourth edition in our hugely popular messaging series also contains analysis from our new survey of the worldwide mobile messaging solutions community, plus a BONUS 26-slide Executive Summary presentation. With essential insight and extensive worldwide, regional and country-level data over 355 pages, this is one of the most detailed and popular reports ever written on the worldwide mobile messaging market.

Further reasons to buy this research:

- Benefit from a complete review for each messaging technology in each region

- Explore and identify opportunities in this rapidly growing segment

- Examine regional mobile e-mail and mobile IM revenue and user penetration forecasts

- Familiarise yourself with the growing USD 169 billion messaging market in 2010

- Gain insight into P2P/A2P SMS Traffic breakouts; and SMS 2.0

- Understand why SMS forecasts can’t be aggressive enough; and how MMS is very much a success with a bright future

- Reflect on responses and analysis from our new messaging vendors survey

- Digest commentary on the effects of messaging bundle pricing plans; the impact of the financial crisis; and the potential threat from smartphones to data revenues

- Speed-read the bonus 26-slide executive summary presentation

Introduction

Worldwide Mobile Market

Mobile Messaging Market

SMS
History of SMS
Europe
Austria
Belgium
Croatia
Czech Republic
Denmark
Finland
France
Germany
Ireland
Italy
Lithuania
Montenegro
The Netherlands
Norway
Portugal
Romania
Russia
Slovenia
Spain
Sweden
Switzerland
Turkey
The UK
Ukraine
Other Markets
Asia Pacific
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
Pakistan
The Philippines
Singapore
South Korea
Other Markets
North America
Canada
The US
Latin America
Argentina
Brazil
Chile
Colombia
El Salvador
Mexico
Peru
Venezuela
Africa and Middle East
Bahrain
Egypt
Iran
Kenya
Morocco
Nigeria
Oman
Saudi Arabia
South Africa
Uganda

MMS
Europe
Austria
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Finland
France
Germany
Ireland
Italy
Lithuania
Moldova
Portugal
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
The UK
Other Markets
Asia Pacific
Australia
Bangladesh
China
India
Singapore
North America
Canada
The US
Latin America
Argentina
Brazil
Peru
Venezuela
Africa and Middle East
Democratic Republic of Congo
Iran
Kenya
Morocco
Oman
South Africa

Mobile E-mail
Comparison between new and previous forecasts
Europe
France
Germany
Italy
Russia
Spain
Sweden
Switzerland
Turkey
The UK
Asia Pacific
Australia
China
Hong Kong
India
Japan
South Korea
Thailand
North America
Canada
The US
Latin America
Argentina
Brazil
Mexico
Venezuela
Africa and Middle East
South Africa

Mobile IM
Comparison between new and previous forecasts
Europe
France
Germany
Italy
Russia
Spain
Turkey
The UK
Asia Pacific
China
Hong Kong
India
The Philippines
Thailand
North America
Canada
The US
Latin America
Brazil
Mexico
Africa and Middle East
Egypt
Nigeria
South Africa

Mobile Messaging Vendor Survey
SMS
MMS
Mobile E-mail
Mobile IM

Messaging Vendor Profiles
Acision
Affle
Aicent
Airwide Solutions
Anam
Bubble Motion
Clickatell
Colibria
Comverse
Comviva
emoze
Funambol
Globatel Media
Good
Interop Technologies
Jinny
mcTEL
Miyowa
Momail Systems
Netxcell
Neustar
NewBay
Nokia
Openmind Networks
Openwave
RIM
SEVEN
Sicap
Soprano
Sybase 365
Synchronica
Syniverse
Tekelec
TeleCommunication Systems
TeleDNA
Telenity
Telsis
TynTec

Summary and Conclusions
Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited

List of Figures
Figure 1: Comparison of Mobile Messaging Services
Figure 2: Mobile Subscriber Base – Worldwide (In Million, 2007 – 2014F)
Figure 3: Mobile Subscriber Base – Regional (In Million, 2007 – 2014F)
Figure 4: Worldwide Subscriber Base – Regional Contribution (In Percent, 2009)
Figure 5: Worldwide Subscriber Base – Regional Contribution (In Percent, 2014F)
Figure 6: Mobile Messaging Revenue – Worldwide (In USD Billion, 2007 – 2014F)
Figure 7: Mobile Messaging Revenue per User per Year – Worldwide (In USD, 2007 – 2014F)
Figure 8: Worldwide Mobile Messaging Revenue – Regional Contribution (In Percent, 2009)
Figure 9: Worldwide Mobile Messaging Revenue – Regional Contribution (2014F)
Figure 10: Worldwide Mobile Messaging Revenue Break-out (In Percent, 2009)
Figure 11: Worldwide Mobile Messaging Revenue Break-out (In Percent, 2014F)
Figure 12: SMS Revenue – Worldwide (In USD Billion, 2007 – 2014F)
Figure 13: P2P & A2P SMS Revenues – Worldwide (In USD Billion, 2007 – 2014F)
Figure 14: SMS Traffic – Worldwide (In Billion, 2007 – 2014F)
Figure 15: P2P & A2P SMS Traffic – Worldwide (In Billion, 2007 – 2014F)
Figure 16: SMS Traffic Contribution – Regional (In Percent, 2009 & 2014F)
Figure 17: SMS Revenue Contribution – Regional (In Percent, 2009 & 2014F)
Figure 18: SMS Use Per Subscriber Per Month – Worldwide (2007 – 2014F)
Figure 19: SMS Traffic Growth by Region (In Percent, 2009 – 2014F)
Figure 20: SMS Traffic – Europe (In Billion, 2007 – 2014F)
Figure 21: SMS Revenue – Europe (In USD Billion, 2007 – 2014F)
Figure 22: SMS Use Per Subscriber Per Month – Europe (2007 – 2014F)
Figure 23: SMS Traffic and SMS Use per Subscriber per Month – Austria (2007 – 2009)
Figure 24: SMS Traffic and SMS Use per Subscriber per Month – Belgium (2007 – 2009)
Figure 25: SMS Traffic and SMS Use per Subscriber per Month – Croatia (2007 – 2009)
Figure 26: SMS Traffic and SMS Use per Subscriber per Month – Czech Republic (2007 – 2009)
Figure 27: SMS Traffic and SMS Use per Subscriber per Month – Denmark (2007 – 2009)
Figure 28: SMS Traffic and SMS Use per Subscriber per Month – Finland (2007 – 2009)
Figure 29: SMS Traffic and SMS Use per Subscriber per Month – France (2007 – 2009)
Figure 30: SMS Traffic and SMS Use per Subscriber per Month – Germany (2007 – 2009)
Figure 31: SMS Traffic and SMS Use per Subscriber per Month – Ireland (2007 – 2009)
Figure 32: SMS Traffic and SMS Use per Subscriber per Month – Italy (2007 – 2009)
Figure 33: SMS Traffic and SMS Use per Subscriber per Month – Lithuania (2007 – 2009)
Figure 34: SMS Traffic and SMS Use per Subscriber per Month – Montenegro (2007 – 2009)
Figure 35: SMS Traffic and SMS Use per Subscriber per Month – The Netherlands (2007 – 2009)
Figure 36: SMS Traffic and SMS Use per Subscriber per Month – Norway (2007 – 2009)
Figure 37: SMS Traffic and Use per Subscriber per Month – Portugal (2007 – 2009)
Figure 38: SMS Traffic and SMS Use per Subscriber per Month – Romania (2007 – 2009)
Figure 39: SMS Traffic and SMS Use per Subscriber per Month – Russia (2007 – 2009)
Figure 40: SMS Traffic and SMS Use per Subscriber per Month – Slovenia (2007 – 2009)
Figure 41: SMS Traffic and SMS Use per Subscriber per Month – Spain (2007 – 2009)
Figure 42: SMS Traffic and SMS Use per Subscriber per Month – Sweden (2007 – 2009)
Figure 43: SMS Traffic and SMS Use per Subscriber per Month – Switzerland (2007 – 2009)
Figure 44: SMS Traffic and SMS Use per Subscriber per Month – Turkey (2007 – 2009)
Figure 45: SMS Traffic and SMS Use per Subscriber per Month – The UK (2007 – 2009)
Figure 46: SMS Traffic and SMS Use per Subscriber per Month – Ukraine (2007 – 2009)
Figure 47: SMS Traffic in Hungary, Greece and Serbia (In Billion, 2007 – 2009)
Figure 48: SMS Use per Subscriber per Month in Hungary, Greece and Serbia (2007 – 2009)
Figure 49: SMS Traffic in Bosnia and Herzegovina, Bulgaria and Slovakia (In Billion, 2007 – 2009)
Figure 50: SMS Use per Subscriber per Month in Bosnia and Herzegovina, Bulgaria and Slovakia(2007 – 2009)
Figure 51: SMS Traffic in Estonia, Iceland and Luxembourg (In Billion, 2007 – 2009)
Figure 52: SMS Use per Subscriber per Month in Estonia, Iceland and Luxembourg (2007 – 2009)
Figure 53: SMS Traffic – Asia Pacific (In Billion, 2007 – 2014F)
Figure 54: SMS Revenue – Asia Pacific (In USD Billion, 2007 – 2014F)
Figure 55: SMS Use Per Subscriber Per Month – Asia Pacific (2007 – 2014F)
Figure 56: SMS Traffic and SMS Use per Subscriber per Month – Australia (2007 – 2009)
Figure 57: SMS Traffic and SMS Use per Subscriber per Month – China (2007 – 2009)
Figure 58: SMS Traffic and SMS Use per Subscriber per Month – Hong Kong (2007 – 2009)
Figure 59: SMS Traffic and SMS Use per Subscriber per Month – India (2007 – 2009)
Figure 60: SMS Traffic and SMS Use per Subscriber per Month – Indonesia (2007 – 2009)
Figure 61: SMS Traffic and Use per Subscriber per Month – Japan (2007 – 2009)
Figure 62: SMS Traffic and SMS Use per Subscriber per Month – Malaysia (2007 – 2009)
Figure 63: SMS Traffic and SMS Use per Subscriber per Month – Pakistan (2007 – 2009)
Figure 64: SMS Traffic and SMS Use per Subscriber per Month – The Philippines (2007 – 2009)
Figure 65: SMS Traffic and SMS Use per Subscriber per Month – Singapore (2007 – 2009)
Figure 66: SMS Traffic and SMS Use per Subscriber per Month – South Korea (2007 – 2009)
Figure 67: SMS Traffic in Taiwan, Afghanistan and Macau (In Billion, 2007 – 2009)
Figure 68: SMS Use per Subscriber per Month in Taiwan, Afghanistan and Macau (2007 – 2009)
Figure 69: SMS Traffic – North America (In Billion, 2007 – 2014F)
Figure 70: SMS Revenue – North America (In USD Billion, 2007 – 2014F)
Figure 71: SMS Use Per Subscriber Per Month – North America (2007 – 2014F)
Figure 72: SMS Traffic and SMS Use per Subscriber per Month – Canada (2007 – 2009)
Figure 73: SMS Traffic and SMS Use per Subscriber per Month – The US (2007 – 2009)
Figure 74: SMS Traffic – Latin America (In Billion, 2007 – 2014F)
Figure 75: SMS Revenue – Latin America (In USD Billion, 2007 – 2014F)
Figure 76: SMS Use Per Subscriber Per Month – Latin America (2007 – 2014F)
Figure 77: SMS Traffic and SMS Use per Subscriber per Month – Argentina (2007 – 2009)
Figure 78: SMS Traffic and SMS Use per Subscriber per Month – Brazil (2007 – 2009)
Figure 79: SMS Traffic and SMS Use per Subscriber per Month – Chile (2007 – 2009)
Figure 80: SMS Traffic and SMS Use per Subscriber per Month – Colombia (2007 – 2009)
Figure 81: SMS Traffic and SMS Use per Subscriber per Month – El Salvador (2007 – 2009)
Figure 82: SMS Traffic and SMS Use per Subscriber per Month – Mexico (2007 – 2009)
Figure 83: SMS Traffic and SMS Use per Subscriber per Month – Peru (2007 – 2009)
Figure 84: SMS Traffic and SMS Use per Subscriber per Month – Venezuela (2007 – 2009)
Figure 85: SMS Traffic – Africa and Middle East (In Billion, 2007 – 2014F)
Figure 86: SMS Revenue – Africa and Middle East (In USD Billion, 2007 – 2014F)
Figure 87: SMS Use Per Subscriber Per Month – Africa and Middle East (2007 – 2014F)
Figure 88: SMS Traffic and SMS Use per Subscriber per Month – Bahrain (2007 – 2009)
Figure 89: SMS Traffic and SMS Use per Subscriber per Month – Egypt (2007 – 2009)
Figure 90: SMS Traffic and SMS Use per Subscriber per Month – Iran (2007 – 2009)
Figure 91: SMS Traffic and SMS Use per Subscriber per Month – Kenya (2007 – 2009)
Figure 92: SMS Traffic and SMS Use per Subscriber per Month – Morocco (2007 – 2009)
Figure 93: SMS Traffic and SMS Use per Subscriber per Month – Nigeria (2007 – 2009)
Figure 94: SMS Traffic and SMS Use per Subscriber per Month – Oman (2007 – 2009)
Figure 95: SMS Traffic and SMS Use per Subscriber per Month – Saudi Arabia (2007 – 2009)
Figure 96: SMS Traffic and SMS Use per Subscriber per Month – South Africa (2007 – 2009)
Figure 97: SMS Traffic and SMS Use per Subscriber per Month – Uganda (2007 – 2009)
Figure 98: MMS Revenue – Worldwide (In USD Billion, 2007 – 2014F)
Figure 99: MMS Traffic – Worldwide (In Billion, 2007 – 2014F)
Figure 100: MMS Traffic Contribution – Regional (In Percent, 2009 & 2014F)
Figure 101: MMS Revenue Contribution – Regional (In Percent, 2009 & 2014F)
Figure 102: MMS Use Per Subscriber Per Year – Worldwide (2007 – 2014F)
Figure 103: MMS Traffic Growth by Region (In Percent, 2009 – 2014F)
Figure 104: MMS Traffic – Europe (In Billion, 2007 – 2014F)
Figure 105: MMS Revenue – Europe (In USD Billion, 2007 – 2014F)
Figure 106: MMS Use Per Subscriber Per Year – Europe (2007 – 2014F)
Figure 107: MMS Traffic and MMS Use per Subscriber per Year – Austria (2007 – 2009)
Figure 108: MMS Traffic and MMS Use per Subscriber per Year – Bosnia and Herzegovina (2007 –2009)
Figure 109: MMS Traffic and MMS Use per Subscriber per Year – Bulgaria (2007 – 2009)
Figure 110: MMS Traffic and MMS Use per Subscriber per Year – Croatia (2007 – 2009)
Figure 111: MMS Traffic and MMS Use per Subscriber per Year – Czech Republic (2007 – 2009)
Figure 112: MMS Traffic and MMS Use per Subscriber per Year – Denmark (2007 – 2009)
Figure 113: MMS Traffic and MMS Use per Subscriber per Year – Finland (2007 – 2009)
Figure 114: MMS Traffic and Use per Subscriber per Year – France (2007 – 2009)
Figure 115: MMS Traffic and Use per Subscriber per Year – Germany (2007 – 2009)
Figure 116: MMS Traffic and MMS Use per Subscriber per Year – Ireland (2007 – 2009)
Figure 117: MMS Traffic and MMS Use per Subscriber per Year – Italy (2007 – 2009)
Figure 118: MMS Traffic and MMS Use per Subscriber per Year – Lithuania (2007 – 2009)
Figure 119: MMS Traffic and MMS Use per Subscriber per Year – Moldova (2007 – 2009)
Figure 120: MMS Traffic and MMS Use per Subscriber per Year – Portugal (2007 – 2009)
Figure 121: MMS Traffic and Use per Subscriber per Year – Russia (2007 – 2009)
Figure 122: MMS Traffic and MMS Use per Subscriber per Year –Slovakia (2007 – 2009)
Figure 123: MMS Traffic and MMS Use per Subscriber per Year – Slovenia (2007 – 2009)
Figure 124: MMS Traffic and MMS Use per Subscriber per Year – Spain (2007 – 2009)
Figure 125: MMS Traffic and MMS Use per Subscriber per Year – Sweden (2007 – 2009)
Figure 126: MMS Traffic and MMS Use per Subscriber per Year – Switzerland (2007 – 2009)
Figure 127: MMS Traffic and Use per Subscriber per Year – Turkey (2007 – 2009)
Figure 128: MMS Traffic and MMS Use per Subscriber per Year – The UK (2007 – 2009)
Figure 129: MMS Traffic in Belgium, Greece and Norway (In Million, 2007 – 2009)
Figure 130: MMS Use per Subscriber per Year in Belgium, Greece and Norway (2007 – 2009)
Figure 131: MMS Traffic in Serbia, Iceland, Hungary and Estonia (In Million, 2007 – 2009)
Figure 132: MMS Use per Subscriber per Year in Serbia, Iceland, Hungary and Estonia (2007 – 2009)
Figure 133: MMS Traffic – Asia Pacific (In Billion, 2007 – 2014F)
Figure 134: MMS Revenue – Asia Pacific (In USD Billion, 2007 – 2014F)
Figure 135: MMS Use Per Subscriber Per Year – Asia Pacific (2007 – 2014F)
Figure 136: MMS Traffic and MMS Use per Subscriber per Year – Australia (2007 – 2009)
Figure 137: MMS Traffic and MMS Use per Subscriber per Year – Bangladesh (2007 – 2009)
Figure 138: MMS Traffic and MMS Use per Subscriber per Year – China (2007 – 2009)
Figure 139: MMS Traffic and MMS Use per Subscriber per Year – India (2007 – 2009)
Figure 140: MMS Traffic and MMS Use per Subscriber per Year – Singapore (2007 – 2009)
Figure 141: MMS Traffic – North America (In Billion, 2007 – 2014F)
Figure 142: MMS Revenue – North America (In USD Billion, 2007 – 2014F)
Figure 143: MMS Use Per Subscriber Per Year – North America (2007 – 2014F)
Figure 144: MMS Traffic and MMS Use per Subscriber per Year – Canada (2007 – 2009)
Figure 145: MMS Traffic and MMS Use per Subscriber per Year – The US (2007 – 2009)
Figure 146: MMS Traffic – Latin America (In Billion, 2007 – 2014F)
Figure 147: MMS Revenue – Latin America (In USD Billion, 2007 – 2014F)
Figure 148: MMS Use Per Subscriber Per Year – Latin America (2007 – 2014F)
Figure 149: MMS Traffic and MMS Use per Subscriber per Year – Argentina (2007 – 2009)
Figure 150: MMS Traffic and MMS Use per Subscriber per Year – Brazil (2007 – 2009)
Figure 151: MMS Traffic and MMS Use per Subscriber per Year – Peru (2007 – 2009)
Figure 152: MMS Traffic and MMS Use per Subscriber per Year – Venezuela (2007 – 2009)
Figure 153: MMS Traffic – Africa and Middle East (In Billion, 2007 – 2014F)
Figure 154: MMS Revenue – Africa and Middle East (In USD Billion, 2007 – 2014F)
Figure 155: MMS Use Per Subscriber Per Year – Africa and Middle East (2007 – 2014F)
Figure 156: MMS Traffic and MMS Use per Subscriber per Year – Democratic Republic of Congo (2007 – 2009)
Figure 157: MMS Traffic and MMS Use per Subscriber per Year – Iran (2007 – 2009)
Figure 158: MMS Traffic and Use per Subscriber per Year – Kenya (2007 – 2009)
Figure 159: MMS Traffic and Use per Subscriber per Year – Morocco (2007 – 2009)
Figure 160: MMS Traffic and MMS Use per Subscriber per Year – Oman (2007 – 2009)
Figure 161: MMS Traffic and MMS Use per Subscriber per Year – South Africa (2007 – 2009)
Figure 162: Mobile E-mail Users – Worldwide (In Million, 2007 – 2014F)
Figure 163: Mobile E-mail Users as a Percentage of Mobile Subscribers – Worldwide (In Percent, 2 – 2014F)
Figure 164: Mobile E-mail Revenue – Worldwide (In USD Billion, 2007 – 2014F)
Figure 165: Mobile E-mail Users Contribution – Regional (In Percent, 2009 & 2014F)
Figure 166: Mobile E-mail Revenue Contribution – Regional (In Percent, 2009 & 2014F)
Figure 167: Mobile E-mail Users Growth by Region (In Percent, 2009 – 2014F)
Figure 168: Mobile E-mail Users – Europe (In Million, 2007 – 2014F)
Figure 169: Mobile E-mail Users as a Percentage of Mobile Subscribers – Europe (In Percent, 2007 – 2014F)
Figure 170: Mobile E-mail Revenue – Europe (In USD Billion, 2007 – 2014F)
Figure 171: Mobile E-mail Users as a Percentage of Subscriber Base – France (In Percent, 2007 – 2009)
Figure 172: Mobile E-mail Users as a Percentage of Subscriber Base – Germany (In Percent, 2007 – 2009)
Figure 173: Mobile E-mail Users as a Percentage of Subscriber Base – Italy (In Percent, 2007 – 2009)
Figure 174: Mobile E-mail Users as a Percentage of Subscriber Base – Russia (In Percent, 2007 – 2009)
Figure 175: Mobile E-mail Users as a Percentage of Subscriber Base – Spain (In Percent, 2007 – 2009)
Figure 176: Mobile E-mail Users as a Percentage of Subscriber Base – Sweden (In Percent, 2007 – 2009)
Figure 177: Mobile E-mail Users as a Percentage of Subscriber Base – Switzerland (In Percent, 2 – 2009)
Figure 178: Mobile E-mail Users as a Percentage of Subscriber Base – Turkey (In Percent, 2007 – 2009)
Figure 179: Mobile E-mail Users as a Percentage of Subscriber Base – The UK (In Percent, 2007 – 2009)
Figure 180: Mobile E-mail Users – Asia Pacific (In Million, 2007 – 2014F)
Figure 181: Mobile E-mail Users as a Percentage of Mobile Subscribers – Asia Pacific (In Percent,2007 – 2014F)
Figure 182: Mobile E-mail Revenue – Asia Pacific (In USD Billion, 2007 – 2014F)
Figure 183: Mobile E-mail Users as a Percentage of Subscriber Base – Australia (In Percent, 2007 –2009)
Figure 184: Mobile E-mail Users as a Percentage of Subscriber Base – China (In Percent, 2007 – 2009)
Figure 185: Mobile E-mail Users as a Percentage of Subscriber Base – Hong Kong (In Percent, 2007 –2009)
Figure 186: Mobile E-mail Users as a Percentage of Subscriber Base – India (In Percent, 2007 – 2009)
Figure 187: Mobile E-mail Users as a Percentage of Subscriber Base – Japan (In Percent, 2007 –2009)
Figure 188: Mobile E-mail Users as a Percentage of Subscriber Base – South Korea (In Percent, 2– 2009)
Figure 189: Mobile E-mail Users as a Percentage of Subscriber Base – Thailand (In Percent, 2007 –2009)
Figure 190: Mobile E-mail Users – North America (In Million, 2007 – 2014F)
Figure 191: Mobile E-mail Users as a Percentage of Mobile Subscribers – North America (In Percent,2007 – 2014F)
Figure 192: Mobile E-mail Revenue – North America (In USD Billion, 2007 – 2014F)
Figure 193: Mobile E-mail Users as a Percentage of Subscriber Base – Canada (In Percent, 2007 –2009)
Figure 194: Mobile E-mail Users as a Percentage of Subscriber Base – The US (In Percent, 2007 –2009)
Figure 195: Mobile E-mail Users – Latin America (In Million, 2007 – 2014F)
Figure 196: Mobile E-mail Users as a Percentage of Mobile Subscribers – Latin America (In Percent,2007 – 2014F)
Figure 197: Mobile E-mail Revenue – Latin America (In USD Billion, 2007 – 2014F)
Figure 198: Mobile E-mail Users as a Percentage of Subscriber Base – Argentina (In Percent, 2007 –2009)
Figure 199: Mobile E-mail Users as a Percentage of Subscriber Base – Brazil (In Percent, 2007 –2009)
Figure 200: Mobile E-mail Users as a Percentage of Subscriber Base – Mexico (In Percent, 2007 –2009)
Figure 201: Mobile E-mail Users as a Percentage of Subscriber Base – Venezuela (In Percent, 2007 –2009)
Figure 202: Mobile E-mail Users – Africa and Middle East (In Million, 2007 – 2014F)
Figure 203: Mobile E-mail Users as a Percentage of Mobile Subscribers – Africa and Middle East (InPercent, 2007 – 2014F)
Figure 204: Mobile E-mail Revenue – Africa and Middle East (In USD Billion, 2007 – 2014F)
Figure 205: Mobile E-mail Users as a Percentage of Subscriber Base – South Africa (In Percent, 2– 2009)
Figure 206: Mobile IM Users – Worldwide (In Million, 2007 – 2014F)
Figure 207: Mobile IM Users as a Percentage of Mobile Subscribers – Worldwide (In Percent, 2007 –2014F)
Figure 208: Mobile IM Revenue – Worldwide (In USD Billion, 2007 – 2014F)
Figure 209: Mobile IM Users Contribution – Regional (In Percent, 2009 & 2014F)
Figure 210: Mobile IM Revenue Contribution – Regional (In Percent, 2009 & 2014F)
Figure 211: Mobile IM Users Growth by Region (In Percent, 2009 – 2014F)
Figure 212: Mobile IM Users – Europe (In Million, 2007 – 2014F)
Figure 213: Mobile IM Users as a Percentage of Mobile Subscribers – Europe (In Percent, 2007 –2014F)
Figure 214: Mobile IM Revenue – Europe (In USD Billion, 2007 – 2014F)
Figure 215: Mobile IM Users as a Percentage of Subscriber Base – France (In Percent, 2007 – 2009)
Figure 216: Mobile IM Users as a Percentage of Subscriber Base – Germany (In Percent, 2007 –2009)
Figure 217: Mobile IM Users as a Percentage of Subscriber Base – Italy (In Percent, 2007 – 2009)
Figure 218: Mobile IM Users as a Percentage of Subscriber Base – Russia (In Percent, 2007 – 2009)
Figure 219: Mobile IM Users as a Percentage of Subscriber Base – Spain (In Percent, 2007 – 2009)
Figure 220: Mobile IM Users as a Percentage of Subscriber Base – Turkey (In Percent, 2007 – 2009)
Figure 221: Mobile IM Users as a Percentage of Subscriber Base – The UK (In Percent, 2007 – 2009)
Figure 222: Mobile IM Users – Asia Pacific (In Million, 2007 – 2014F)
Figure 223: Mobile IM Users as a Percentage of Mobile Subscribers – Asia Pacific (In Percent, 2007 –2014F)
Figure 224: Mobile IM Revenue – Asia Pacific (In USD Billion, 2007 – 2014F)
Figure 225: Mobile IM Users as a Percentage of Subscriber Base – China (In Percent, 2007 – 2009)
Figure 226: Mobile IM Users as a Percentage of Subscriber Base – Hong Kong (In Percent, 2007 –2009)
Figure 227: Mobile IM Users as a Percentage of Subscriber Base – India (In Percent, 2007 – 2009)
Figure 228: Mobile IM Users as a Percentage of Subscriber Base – The Philippines (In Percent, 2– 2009)
Figure 229: Mobile IM Users as a Percentage of Subscriber Base – Thailand (In Percent, 2007 – 2009)
Figure 230: Mobile IM Users – North America (In Million, 2007 – 2014F)
Figure 231: Mobile IM Users as a Percentage of Mobile Subscribers – North America (In Percent, 2– 2014F)
Figure 232: Mobile IM Revenue – North America (In USD Billion, 2007 – 2014F)
Figure 233: Mobile IM Users as a Percentage of Subscriber Base – Canada (In Percent, 2007 – 2009)
Figure 234: Mobile IM Users as a Percentage of Subscriber Base – The US (In Percent, 2007 – 2009)
Figure 235: Mobile IM Users – Latin America (In Million, 2007 – 2014F)
Figure 236: Mobile IM Users as a Percentage of Mobile Subscribers – Latin America (In Percent, 2– 2014F)
Figure 237: Mobile IM Revenue – Latin America (In USD Billion, 2007 – 2014F)
Figure 238: Mobile IM Users as a Percentage of Subscriber Base – Brazil (In Percent, 2007 – 2009)
Figure 239: Mobile IM Users as a Percentage of Subscriber Base – Mexico (In Percent, 2007 – 2009)
Figure 240: Mobile IM Users – Africa and Middle East (In Million, 2007 – 2014F)
Figure 241: Mobile IM Users as a Percentage of Mobile Subscribers – Africa and Middle East (In
Percent, 2007 – 2014F)
Figure 242: Mobile IM Revenue – Africa and Middle East (In USD Billion, 2007 – 2014F)
Figure 243: Mobile IM Users as a Percentage of Subscriber Base – Egypt (In Percent, 2007 – 2009)
Figure 244: Mobile IM Users as a Percentage of Subscriber Base – Nigeria (In Percent, 2007 – 2009)
Figure 245: Mobile IM Users as a Percentage of Subscriber Base – South Africa (In Percent, 2007 – 2009)
Figure 246: What is the contribution of A2P SMS in worldwide SMS traffic?
Figure 247: Has MMS been a success?
Figure 248: Does the MMS-enabled iPhone reflect Apple’s recognition of a bright future for MMS?
Figure 249: What proportion of mobile e-mail use worldwide is enterprise-based?
Figure 250: Will e-mail use in developing markets catch up with that in developed markets in the future?
Figure 251: Comparison of Growth Forecasts for Worldwide SMS Traffic — Mobile Messaging Futures reports, 2005 – 2010 (In Billion)
Figure 252: Comparison of Growth Forecasts for Worldwide SMS Revenue — Mobile Messaging
Futures reports, 2005 – 2010 (In Billion)
Figure 253: Effect of Economic Slowdown on GDP (In Percent, 2007 – 2009)
Figure 254: Effect of Economic Slowdown on Revenues of Industrial Sectors (In Percent, 2007 – 2009)
Figure 255: Effect of Economic Slowdown on Mobile Products and Services (In Percent, 2007 – 2009)
Figure 256: Effective SMS Cost – Worldwide (In USD, 2007 – 2014F)
Figure 257: SMS’ Contribution to Mobile Data ARPU – Worldwide (In Percent, 2007 – 2014F)
Figure 258: Effective MMS Cost – Worldwide (In USD, 2007 – 2014F)
Figure 259: MMS’ Contribution to Mobile Data ARPU – Worldwide (In Percent, 2007 – 2014F)
Figure 260: SMS as a Percentage of Total Mobile Revenue – Airtel (In Percent, Q1 2009 – Q3 2009)
Figure 261: Mobile E-mail Users – Regional (In Million, 2009 & 2014F)
Figure 262: Mobile E-mail Revenue – Regional (In USD Billion, 2009 & 2014F)
Figure 263: Mobile IM Users – Regional (In Million, 2009 & 2014F)
Figure 264: Mobile IM Revenue – Regional (In USD Billion, 2009 & 2014F)
Figure 265: Mobile Messaging Services’ Revenue Growth – Worldwide (In Percent, 2009 – 2014F)

List of Tables
Table 1: SMS Traffic – Regional (In Billion, 2007 – 2014F),
Table 2: SMS Revenue – Regional (In USD Billion, 2007 – 2014F)
Table 3: MMS Traffic – Regional (In Billion, 2007 – 2014F)
Table 4: MMS Revenue – Regional (In USD Billion, 2007 – 2014F)
Table 5: Mobile E-mail Users – Regional (In Million, 2007 – 2014F)
Table 6: Mobile E-mail Revenue – Regional (In USD Billion, 2007 – 2014F)
Table 7: Mobile IM Users – Regional (In Million, 2007 – 2014F)
Table 8: Mobile IM Revenue – Regional (In USD Billion, 2007 – 2014F)
Table 9: Mobile Subscribers – Regional (In Million, 2007 – 2014F)
Table 10: Mobile Messaging Revenue – Regional (In USD Billion, 2007 – 2014F)
Table 11: Break-out of Mobile Messaging Revenue by Service – Worldwide (In USD Billion, 2007 – 2014F)
Table 12: Growth of SMS – Worldwide (In Billion, 1999 – 2014F)
Table 13: SMS Traffic Break-out – Regional (In Billion, 2007 – 2014F)
Table 14: Country’s Contribution to Regional Subscriber Base and SMS Traffic — Europe (In Percent, 2009)
Table 15: Country’s Contribution to Regional Subscriber Base and SMS Traffic — Asia Pacific (In Percent, 2009)
Table 16: Country’s Contribution to Regional Subscriber Base and SMS Traffic — North America (In Percent, 2009)
Table 17: Country’s Contribution to Regional Subscriber Base and SMS Traffic — Latin America (In Percent, 2009)
Table 18: Country’s Contribution to Regional Subscriber Base and SMS Traffic — Africa and Middle East (In Percent, 2009)
Table 19: Country’s Contribution to Regional Subscriber Base and MMS Traffic — Europe (In Percent, 2009)
Table 20: Country’s Contribution to Regional Subscriber Base and MMS Traffic — Asia Pacific (In Percent, 2009)
Table 21: Country’s Contribution to Regional Subscriber Base and MMS Traffic — North America (In Percent, 2009)
Table 22: Country’s Contribution to Regional Subscriber Base and MMS Traffic — Latin America (In Percent, 2009)
Table 23: Country’s Contribution to Regional Subscriber Base and MMS Traffic — Africa and Middle East (In Percent, 2009)
Table 24: Comparison of New and Old Forecasts – Mobile E-mail Users (In Million, 2009 – 2014F)
Table 25: Comparison of New and Old Forecasts – Mobile IM Users (In Million, 2009 – 2014F)
Table 26: SMS Traffic and Revenue Growth – Regional (In Percent, 2009 – 2014F)
Table 27: Largest SMS Market by Traffic – Regional (In Billion, 2009)
Table 28: Largest SMS Markets by Traffic – Worldwide (In Billion, 2009)
Table 29: MMS Traffic and Revenue Growth – Regional (In Percent, 2009 – 2014F)
Table 30: Largest MMS Market by Traffic – Regional (In Million, 2009)
Table 31: Top 20 Markets by MMS per Subscriber per Year – Worldwide (2009)
Table 32: Top 20 Markets by SMS per Subscriber per Month – Worldwide (2009)
Table 33: Mobile E-mail Users and Revenue Growth – Regional (In Percent, 2009 – 2014F)
Table 34: Mobile IM Users and Revenue Growth – Regional (In Percent, 2009 – 2014F)

- Acision
- Affle
- Aicent
- Airwide Solutions
- Anam
- Bubble Motion
- Clickatell
- Colibria
- Comverse
- Comviva
- emoze
- Funambol
- Globatel Media
- Good
- Interop Technologies
- Jinny
- mcTEL
- Miyowa
- Momail Systems
- Netxcell
- Neustar
- NewBay
- Nokia
- Openmind Networks
- Openwave
- RIM
- SEVEN
- Sicap
- Soprano
- Sybase 365
- Synchronica
- Syniverse
- Tekelec
- TeleCommunication Systems
- TeleDNA
- Telenity
- Telsis
- TynTec

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