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Food & Beverage Flavour Trends in Western Europe
Leatherhead Food International, Nov 2009, Pages: 228
For both food and drink fads and in more established trends, one message that consumers clearly state to manufacturers is “great taste!” Well-targeted flavour innovation is therefore a crucial part in successful new product launches. Moreover, flavours have traditionally been used in the industry to drive sales, and indeed today’s more sophisticated consumers actively look for new flavour experiences from the products they buy.
Trends in flavours also tend to reflect other major trends in food and drink. For example, the trend for naturally healthy foods and the rise in use of antioxidant-rich fruits such as blueberries and pomegranate, or the trend for better-for-you indulgence and the growth in dark chocolate applications. Using the right flavour ingredient can reinforce a product’s positioning ahead of competitors’ offerings, delivering on what consumers demand.
Food & Beverage Flavour Trends in Western Europe presents information on the most popular flavours in 21 product categories, including soft drinks, dairy products, confectionery, sandwiches, and bakery goods; alongside market size figures and trends analysis. The report also offers valuable information on the latest innovation in flavours in the 21 food categories through overviews of recent new product launches across Western Europe. The report is an excellent source of inspiration for product launches, and also a tool on spotting market opportunities.
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