During 2011 an increasing number of retail service providers (RSPs) were accredited by NBN Co to take part in the various pilots, as well as in the official rollout program. As NBN Co is a pure wholesale operator the end-users will depend upon the RSPs for innovative products and affordable pricing.
Affordable price is the key to a successful uptake of NBN services. Early indications are that a 12Mb/s entry level service will be priced at around $39 and for an extra $10 a telephone service will be added. IPTV add-ons are also priced at $10. Compared with similar services available over the current telecoms networks these offerings are most competitive. Over the longer term this should easily lead to a 70%+ commercial uptake.
