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Baby Care in Belgium
Euromonitor International, Aug 2011, Pages: 29
The main story in baby care in 2010 was the development of the ‘without’ trend – a buzz that came from websites, forums and TV broadcasts, particularly from France. Marketers also took note of growing concerns in magazines and Internet forums regarding the effects of parabens and other chemical ingredients. Holding a still modest presence in Belgium, brands such as Mixa (included in others) and Corrine de Farme exploited the latent distrust of Belgian mothers regarding possibly harmful products...
The Baby Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baby Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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