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Deodorants in Belgium


Description: Sales of deodorants were impacted by two facts and trends in 2010. First, it witnessed the real emergence of natural deodorants (with minerals, crystals and other more natural ingredients, without parabens) such as Garnier Minerals in January 2010 and Rexona Minerals in February 2010. Then, the entrance of a new brand Dove Men + Care in the category shuffled the cards in the competitive environment for both deodorants and bath and shower.

The Deodorants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Deodorants in Belgium
Euromonitor International
August 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2005-2010
Table 2 Sales of Deodorants by Category: % Value Growth 2005-2010
Table 3 Deodorants Premium Vs Mass % Analysis 2005-2010
Table 4 Deodorants Company Shares 2006-2010
Table 5 Deodorants Brand Shares by GBN 2007-2010
Table 6 Forecast Sales of Deodorants by Category: Value 2010-2015
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015
Table 8 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015
Executive Summary
Moderate Growth Despite Encouraging Signs of Recovery
Success of Low-cost Brands
L'oréal the Undisputed Leader
Supermarkets Lead But Drugstores Enjoy Astonishing Breakthrough
Moderate Growth Expected Over Forecast Period
Key Trends and Developments
Belgian Consumers Remain Cautious in Spending
Manufacturers Pressurised by Emergence of Drugstores and Low-cost Brands
Major Players' Strategies To Overcome Possible Saturation
Natural Products Slowly Emerging From Niche Status
Convenience and Cocooning Remain Key Trends
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 11 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 13 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 14 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 15 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 16 Penetration of Private Label by Category 2005-2010
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 1 Research Sources




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