Research And Markets Research And Markets
0 CHECKOUT

Deodorants in Belgium

  • ID: 119710
  • May 2016
  • Region: Belgium
  • 25 pages
  • Euromonitor International
1 of 3

Deodorant sprays registered the best performance within deodorants in 2015, posting an increase of 3% in current value terms. The innovation of compressed technology drove growth. Unilever introduced this technology in 2014, enabling it to use smaller packaging which lasts as long as a standard-sized bottle as it more concentrated, mirroring the trend seen in laundry care in Europe from 2008.

The Deodorants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
2 of 3

DEODORANTS IN BELGIUM

May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Beiersdorf NV SA in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 1 Beiersdorf NV SA: Key Facts
Summary 2 Beiersdorf NV SA: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf NV SA: Competitive Position 2015
Rituals Cosmetics Belgium Sprl in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 4 Rituals Cosmetics Belgium Sprl: Key Facts
Summary 5 Rituals Cosmetics Belgium Sprl: Operational Indicators
Competitive Positioning
Summary 6 Rituals Cosmetics Belgium Sprl: Competitive Position 2015
Executive Summary
Continued Growth in Beauty and Personal Care
Innovation Drives Value Sales
Strong Promotional Price Pressure
Demand for Multi-effect and Deep Impact Products Rises
Tailored Products for Each Consumer
Key Trends and Developments
Innovation Offsets Promotion
A Shift in Distribution
Personalisation of Beauty Takes Different Paths
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources

Note: Product cover images may vary from those shown
3 of 3
Note: Product cover images may vary from those shown

RELATED PRODUCTS from Db