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Deodorants in Belgium

Euromonitor International, Aug 2011, Pages: 25


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Sales of deodorants were impacted by two facts and trends in 2010. First, it witnessed the real emergence of natural deodorants (with minerals, crystals and other more natural ingredients, without parabens) such as Garnier Minerals in January 2010 and Rexona Minerals in February 2010. Then, the entrance of a new brand Dove Men + Care in the category shuffled the cards in the competitive environment for both deodorants and bath and shower.

The Deodorants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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