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Deodorants in Belgium

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    Report

  • 20 Pages
  • April 2023
  • Region: Belgium
  • Euromonitor International
  • ID: 119710
Deodorants suffered a decline in demand in 2020 due to COVID-19 and the restrictions on out-of-home activities. However, in 2021 deodorant value sales started recovering and in 2022 reached value sales levels of 2019. This recovery was driven by two factors: consumers switching from expensive products like fragrances to more affordable options like deodorants and the rising demand for deodorants with natural ingredients and longer-lasting efficacy. Deodorants sprays remained the largest and cont...

The Deodorants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

DEODORANTS IN BELGIUM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Deodorants recover to pre-pandemic value sales levels in 2022
  • Limited innovation in 2022 due to inflationary woes
  • Discounters increase channel share in 2022 thanks to change in purchasing behaviours
PROSPECTS AND OPPORTUNITIES
  • Prices to rise substantially during 2023 as manufacturers and retailers absorbed costs in 2022
  • Innovation to resume over the latter half of the forecast period as price pressure declines
  • Sales of deodorant sticks set to be boosted by innovation over the forecast period
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2017-2022
  • Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN BELGIUM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources