+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Deodorants in Germany

  • PDF Icon

    Report

  • 21 Pages
  • June 2023
  • Region: Germany
  • Euromonitor International
  • ID: 119714
Deodorants saw growth in 2022, with good sales growth in both retail current value terms (all formats) and retail volume terms (deodorant sprays and roll-ons only). Indeed, the summer of 2022 was hot in Germany, which led to higher overall volume demand; in addition, value sales were pushed up by inflationary pressures.

The analyst's Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEODORANTS IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Social lifestyles, high temperatures, and inflation boost value and volume sales
  • International players continue to lead deodorants
PROSPECTS AND OPPORTUNITIES
  • Climate change and rising temperatures likely to benefit sales of deodorants
  • Efficacy, pharma positioning and safety to drive innovation
  • Global brands likely to maintain their leading positions across all categories
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2017-2022
  • Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources