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Deodorants in Greece


Description: Gentle, natural, alcohol-free/paraben-free formats were at the leading edge of developments during 2010. Products for sensitive skin and longer lasting results were also on top of consumers’ preference. Apart from ingredients and formats, however, which moved product development, consumers were particularly interested in prices too. Harsh economic conditions and limited budgets left no room for spontaneous decisions as Greeks became much more price sensitive. In this climate, deodorants saw an...

The Deodorants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Deodorants in Greece
Euromonitor International
May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2005-2010
Table 2 Sales of Deodorants by Category: % Value Growth 2005-2010
Table 3 Deodorants Premium Vs Mass % Analysis 2005-2010
Table 4 Deodorants Company Shares 2006-2010
Table 5 Deodorants Brand Shares by GBN 2007-2010
Table 6 Deodorants Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Deodorants by Category: Value 2010-2015
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015
Sarantis Sa, Gr in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 1 Sarantis SA,Gr: Key Facts
Summary 2 Sarantis SA,Gr: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Sarantis SA,Gr : Competitive Position 2010
Executive Summary
Greek Beauty and Personal Care Slows As the Economy Falters
Value-for-money and Discounts Rule the Day
Competitive Environment Is Tightening
Discounters and Convenience Stores Find Room To Develop
Forecasts Remain Cloudy in Light of the Country's Big Public Debt
Key Trends and Developments
Turbulent Economic Conditions
the Movement of Pravs Hits Greece
Affordable Luxury Competes With Premium Products
Opportunities and Limits in the Men's Segment
Specialisation As Growth Driver
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 17 Penetration of Private Label by Category 2005-2010
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 4 Research Sources




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