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Deodorants in the Netherlands

  • ID: 119717
  • Report
  • April 2016
  • Region: Europe, Netherlands, Holland
  • 33 Pages
  • Euromonitor International
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Deodorants continued to decline in current value in 2015, with deodorants targeting female consumers facing stronger sales declines than products targeting men. Demand for women’s deodorants is particularly mature in the Netherlands, whilst sales of men’s deodorants still have potential for further growth as Dutch men traditionally use fewer beauty and personal care products than their female counterparts do.

The Deodorants in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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DEODORANTS IN THE NETHERLANDS

April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
As Watson (health & Beauty Benelux) in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 1 AS Watson (Health & Beauty Benelux): Key Facts
Company Background
Chart 1 AS Watson (Health & Beauty Benelux): ICI Paris XL in Rotterdam
Chart 2 AS Watson (Health & Beauty Benelux): Kruidvat in Rotterdam
Internet Strategy
Private Label
Summary 2 AS Watson (Health & Beauty Benelux): Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson (Health & Beauty Benelux): Competitive Position 2015
Henkel Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 4 Henkel Nederland BV: Key Facts
Competitive Positioning
Summary 5 Henkel Nederland BV: Competitive Position 2015
L'Oréal Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 6 L'Oréal Nederland BV: Key Facts
Competitive Positioning
Summary 7 L'Oréal Nederland BV: Competitive Position 2015
Unilever Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 8 Unilever Nederland BV: Key Facts
Competitive Positioning
Summary 9 Unilever Nederland BV: Competitive Position 2015
Executive Summary
Beauty and Personal Care Remain Important for the Dutch
Widespread Use of Price Promotions Hinders Value Growth in Beauty and Personal Care
International Brands Continue To Dominate Beauty and Personal Care
Convenience An Important Consideration in New Product Developments
the Uncertain Economic Environment Likely To Hamper Value Growth
Key Trends and Developments
Heavy Promotional Activity Deter Value Growth in Beauty and Personal Care
Natural Look Drives Growth in Beauty and Personal Care
Retail Distribution Shifts Towards Internet Retailing, Discounters and Variety Stores
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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