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Deodorants In Romania


Description: Sales of deodorants in Romania continued to grow rapidly in 2010 despite the decline in the sales of all other consumer goods categories. The main reason for this was that Romanians started to purchase less fragrances and increased purchases of deodorants, especially sprays, which can be used as substitutes for fragrances.

The Deodorants in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: DEODORANTS IN ROMANIA
Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2005-2010
Table 2 Sales of Deodorants by Category: % Value Growth 2005-2010
Table 3 Deodorants Premium Vs Mass % Analysis 2005-2010
Table 4 Deodorants Company Shares 2006-2010
Table 5 Deodorants Brand Shares by GBN 2007-2010
Table 6 Forecast Sales of Deodorants by Category: Value 2010-2015
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015
Table 8 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 [Company name]: Competitive Position 2010
Executive Summary
Rural/urban Consumption Gap Offers Strong Growth Potential
Nature-inspired Products Gain Strength
Multinationals Maintain Leading Positions
Expansion of Retailing Will Drive Up Cosmetics' Sales
Key Trends and Developments
Direct Sellers Dominate the Rural Environment
Multinationals Dominant
Middle Income Segment Offers Highest Growth Potential
Pharmacies and Beauty Retailers Increase Share
Increasingly Demanding Consumers
Bio/natural Cosmetics Have A Strong Development Potential
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 11 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 13 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 14 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 15 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 16 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 17 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 4 Research Sources




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