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Deodorants in Russia

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    Report

  • 27 Pages
  • April 2021
  • Region: Russia
  • Euromonitor International
  • ID: 119719
Due to the outbreak of COVID-19 in 2020, sales of deodorants declined by 3%, with consumers using fewer deodorant products as a result of enforced lockdowns and work restrictions in the country. This value decline of 3% compared to growth of 3% in 2019, when all areas recorded a positive uplift. In comparison, all areas with the exception of deodorant wipes recorded a value decline in 2020.

The Deodorants in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEODORANTS IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Home seclusion and reduced visits to the gym hamper growth
  • Consumers use spray deodorants as a substitute for fragrances during a price sensitive time
  • Unilever Rus OOO maintains its lead, as Rexona aligns to the dermocosmetic trend

RECOVERY AND OPPORTUNITIES
  • Value growth makes a quick recovery, as premium deodorants record higher growth
  • Products with natural positionings gain ground over the forecast period
  • The rise of e-commerce continues as players invest in online strategies

CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2015-2020
  • Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
  • Table 7 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

BEAUTY AND PERSONAL CARE IN RUSSIA
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources