Deodorants in Spain

Euromonitor International, October 2012, Pages: 57

As in beauty and personal care overall, the economic crisis played an important role in the performance of deodorants in 2011. Deodorants sales in Spain declined by 2% in current value terms in 2011. Spaniards are carefully considering their expenditure on essentials and non-essentials. The growing unemployment rate, close to 23% in 2011, has resulted in the growing importance of price in purchase decisions and a polarisation of overall sales.

Euromonitor International's Deodorants in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN SPAIN
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Deodorants Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Ac Marca SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 1 AC Marca SA: Key Facts
Summary 2 AC Marca SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 AC Marca SA: Competitive Position 2011
Bdf Nivea SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 4 BDF Nivea SA: Key Facts
Summary 5 BDF Nivea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 BDF Nivea SA Competitive Position 2011
Colgate-Palmolive España SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 7 Colgate-Palmolive España SA: Key Facts
Summary 8 Colgate-Palmolive España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Colgate-Palmolive España SA: Competitive Position 2011
Cotyastor SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 10 Cotyastor SA: Key Facts
Summary 11 Cotyastor SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Cotyastor SA: Competitive Position 2011
Henkel Ibérica SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 13 Henkel Ibérica SA: Key Facts
Summary 14 Henkel Ibérica SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Henkel Ibérica SA: Competitive Position 2011
Isdin SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 16 Isdin SA: Key Facts
Summary 17 Isdin SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Isdin SA: Competitive Position 2011
L'Oréal España SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 19 L'Oréal España SA: Key Facts
Summary 20 L'Oréal España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 L'Oréal España SA: Competitive Position 2011
Mercadona SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 22 Mercadona SA: Key Facts
Summary 23 Mercadona SA: Operational Indicators
Company Background
Chart 1 Mercadona SA: Mercadona in Barcelona, Spain
Internet Strategy
Private Label
Summary 24 Mercadona SA: BPC Private Label Portfolio
Competitive Positioning
Procter & Gamble España SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 25 Procter & Gamble España SA: Key Facts
Summary 26 Procter & Gamble España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Procter & Gamble España SA: Competitive Position 2011
Puig Sl in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 28 Puig SL: Key Facts
Summary 29 Puig SL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 30 Puig SL: Competitive Position 2011
Unilever España SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 31 Unilever España SA: Key Facts
Summary 32 Unilever España SA División HPC-Cosmética: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 33 Unilever España SA: Competitive Position 2011
Executive Summary
the Fear of A New Recession
Home Treatment Vs. Beauty Salons
Private Label Gains Ground
Back To the City Centre
Difficult Times Ahead
Key Trends and Developments
Spanish Economy Struggles
Home Treatment Vs Beauty Salons
Private Label
Beauty Standards
Demographics
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 34 Research Sources

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