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Profiting from Consumer Mega-Trends in Asia Pacific: Individualism
Datamonitor, Dec 2009, Pages: 71
This report takes the core Asia Pacific content from DMCM4691 and expands upon that to offer additional insight covering a wider selection of Asian countries
Scope
- Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)
- Offers Asia Pacific focused consumer insight, benchmarked against global sentiment, to cater for contextualized region-specific information needs
- Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences
- One of six mega-trend reports which outline the most important issues shaping current and future buying behavior in the Asia Pacific region
Highlights of this title
Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically
Over three-quarters of Asia Pacific consumers attach importance to individuality and being able to express themselves. This is symptomatic of changing value sets whereby cultures once regarded as being 'collectivist' are increasingly shaped by values that emphasize self expression and self-assertiveness
Self-congruent consumerism is a trend whereby the image that a person has of her/himself often influences the brand/product choice. By choosing brands with particular image associations, individuals can communicate to others the type of person they are or want to be seen as
Key reasons to purchase this title
- Outlines the significance of individualism-aligned trends across Asia Pacific countries and FMCG sectors to help support market diversification
- Save time and gain maximal insight by using this 'one-stop-shop' resource which offers a clear and up-to-date framework for understanding consumers
- Access data from two waves of global primary research to increase the likelihood of being 'on-trend' with NPD and marketing activities
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