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Menswear - Scandinavia Industry Guide

Datamonitor, Aug 2010, Pages: 99


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The Menswear - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Menswear industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

- Contains an executive summary market values, and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
- Includes a five-year forecast of the industry

Highlights

- The Scandinavian menswear market had a total market value of $6,618.8 million in 2008.
- Norway was the fastest growing country with a CAGR of 4.7% over the 2004-08 period.
- Within the menswear industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $2,836.5 million in 2008.
- The menswear industry in Sweden is expected to lead the Scandinavian countries with a value of $3,009.6 million in 2013.

Why you should buy this report

- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research

Market Definition

The menswear market includes mens activewear, casual wear, essentials, formalwear, formalwear-occasion and outerwear. The market is valued at retail prices. All currency conversions were carried out using constant average 2008 exchange rates.



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