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Innovations in Packaging: Emerging Opportunities in the Indian Food Industry
Datamonitor, Dec 2009, Pages: 23
This brief captures packaging trends and innovations in the global food industry. It also covers the current packaging trends in India and identifies opportunities in term of packaging for Indian marketers across various categories.
Scope
- Global trends and packaging innovations in the food industry
- Focus areas for FMCG companies in terms of product packaging to explore opportunities across various categories
- Geographic scope is India
Highlights of this title
Innovations in product packaging is central as they offer benefits beyond being a medium to withstand distribution challenges. The brief analyzes the four key innovations through packaging, convenience of usage, freshness and improved shelf life, sustainable and environment friendly, and packaging as a tool to promote and position the brand.
Food packaging in India is somewhere in the middle of the evolution stage when compared with developed economies such as Japan, Germany and the US. This reports highlights and presents opportunities for the food marketers in India to analyze a number of food categories on present and futuristic trends in terms of packaging innovations.
Key reasons to purchase this title
- Gain insights into global packaging trends and innovations
- Identify opportunities in terms of packaging innovations / strategy across a number of food markets in India
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