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Viewing report
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Future Broadcaster Web Strategies
Datamonitor, Dec 2009, Pages: 22
This research stream is part of a yearly update on the digital TV market in Western Europe and North America. Specifically, this report address new multi-platform distribution strategies and emerging business models for direct to consumer distribution. Furthermore, there is a particular focus on challenges facing pay-TV operators.
Scope
- This reports looks at the shifting commercial landscape of online video, with a review of key market trends from 2009
- It examines the current trends in broadcaster investment in OVP services and the vendors serving this market
- Analysis of key OVP vendors
- Go-to-market strategic recommendations for OVP vendors
Highlights of this title
Analysis of the growth and audience clustering around platforms such as Hulu, YouTube, iPlayer, as well as commercial success of services such as MLB.com for preimum rights holders
Indentification and segmentation of the OVP market, looking at key players such as Brightcove, Ooyala, thePlatform, Move Networks, Digital Smiths
Outlook for the OVP market and key themes to watch, focusing on TV Everywhere
Key reasons to purchase this title
- Essential reading for broadcasters looking to extend their audience reach online and the technology vendors serving this market
- It provides a summary of the key trends that have shaped the market in 2009 and the outlook for 2010
- It identifies key broadcaster technology investment strategies and the vendors that have emerged to serve this market
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