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Profiting From Consumer Mega-Trends in Asia Pacific: Sensory
Datamonitor, Dec 2009, Pages: 96
The Sensory mega-trend reflects how quality remains an important influencer in grocery shopping; a higher proportion of shoppers in Asia Pacific stated that overall quality was more influential in their grocery shopping than lower prices, showing how consumers value quality items, even in a weaker economic climate. The appeal of authenticity is a large reflection of this quality consciousness
Scope
- Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)
- Offers Asia Pacific focused insights, benchmarked against global sentiment, to cater for contextualized regional-specific information needs
- Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences
- Part of mega-trend report series which outline the most important issues shaping current and future buying behavior
Highlights of this title
Good trend-watching is about taking the bigger-picture approach. Adopting a broader regional perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically
Embracing new ideas and experiences is core to the Sensory mega-trend. 71% of Asia Pacific respondents told Datamonitor that trying new things was 'important' or 'very important' to them, with a comparable two-thirds saying these new experiences were also 'important' or 'very important' in helping to create a feeling of wellness or wellbeing
Trading up is still very much a relevant part of consumerism in Asia Pacific. Seeking out higher quality foods and beverages in particular is popular with consumers in this region, though trading up in personal care and household products is also apparent
Key reasons to purchase this title
- Understand the significance of the different Sensory-aligned trends across FMCG sectors to help support market diversification plans
- Get region specific consumer insight, including a clear and up-to-date framework for understanding Asia Pacific consumers
- Access data from two waves of primary research to increase the likelihood of being 'on-trend' with NPD and marketing in the Asia Pacific region
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