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Fragrances in Belgium
Euromonitor International, Aug 2011, Pages: 28
The main event in 2010 was an appreciable recovery of media investment. After being very cautious in 2009, manufacturers and retailers strongly increased their budgets in 2010, which resulted in a recovery of overall value sales. In addition, spontaneous demand for premium fragrances was evident, even during a period of weak advertising. Belgians were rather reactive to the launch of novelties, even many months before the festive period.
The Fragrances in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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