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Fragrances in Germany

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    Report

  • 23 Pages
  • June 2023
  • Region: Germany
  • Euromonitor International
  • ID: 119772
After two years of decline in 2020 and 2021, fragrances was the most dynamic category across beauty and personal care in retail current value terms in 2022, with sales seeing exceptional growth, rising to above the pre-COVID-19 level, seen in 2019. The removal of pandemic-related restrictions saw consumers return to their physical workplaces and resume socialising outside the home, which meant that they used fragrances more often.

The analyst's Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Mass Fragrances, Premium Fragrances.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FRAGRANCES IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Fragrances rises like a phoenix from the ashes
  • Premium fragrance sets/kits records the most dynamic growth
  • Coty Deutschland remains the clear leader
PROSPECTS AND OPPORTUNITIES
  • Fragrances has a positive outlook
  • E-commerce and beauty specialists will continue to offer price deals
  • Concentration will be key
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2017-2022
  • Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources