• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Fragrances in Germany Product Image

Fragrances in Germany

  • Published: July 2014
  • Region: Europe, Germany
  • 30 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Alticor Inc
  • Boots Co Plc, The
  • Coty Deutschland GmbH
  • Gillette Co, The
  • Kao Corp
  • Pfizer Inc
  • MORE

Innovation is one of the big key success factors for fragrances in Germany in 2013 again, over 2,400 new launches for men and women alike kept focus and consumer attention on the market, driving sales in an otherwise quite mature and saturated environment. Large and costly marketing campaigns featuring high level models and celebrities covering all media channels possible, support the German consumers’ desire to be up-to-date with the latest fragrance ‘fashion’ while still keeping a space on...

The Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FRAGRANCES IN GERMANY

July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2008-2013
Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018
Coty Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Coty Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Coty Deutschland GmbH: Competitive Position 2013
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 3 L'Oréal Deutschland GmbH: Key Facts
Summary 4 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 L'Oréal Deutschland GmbH: Competitive Position 2013
Executive Summary
Another Successful Year for Beauty and Personal Care
Individualism and Professionalism As Key Drivers
Domestic and Multinational Players Compete Neck and Neck
Amidst Online Rush, Parapharmacies/drugstores and Beauty Specialist Retailers Still Prevail
Beauty and Personal Care - A Future Market in Balance
Key Trends and Developments
Best Agers and Digital Natives: Changing Demographics and Lifestyles Impact Beauty and Personal Care
Technology and Beauty and Personal Care: Friend Or Foe?
Growing Strength of Drugstores: Private Label Products' Gain Is Another Brand's Loss
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 6 Research Sources

Premium versus mass versus private label
Private label sales have benefited greatly from the economic recession in Germany. German consumers have become experts in searching out discounted product offerings, bargains and generally low-priced cosmetics and toiletries. Discounters play an important role here; with their aggressive low pricing strategy but also massmarket products these outlets have performed well, as consumers have learned to trust the increased quality of mass products generally. However, premium positioned cosmetics and toiletries can still count on consumer loyalty, especially when it comes to skin care. There is an important contrasting trend towards indulgence and pampering oneself every once in a while which offers a window of opportunity to manufacturers of cosmetics and toiletries intent on producing future value growth.

Companies Mentioned Include:
- Alticor Inc
- Antonio Puig SA
- Avon Cosmetics GmbH
- Avon Products Inc
- Beauté Prestige International GmbH
- Beiersdorf AG
- Bic Deutschland GmbH
- Bic SA, Sté
- Biodroga Cosmetics GmbH
- Body Shop Plc, The
- Boots Co Plc, The
- Boots Healthcare Deutschland GmbH
- Böttger GmbH
- Braukmann Kosmetik GmbH, Hildegard
- Burnus GmbH
- Calvin Klein Cosmetics Vertriebs GmbH
- Chanel GmbH & Co KG
- Christian Dior GmbH, Parfums
- Church & Dwight Co Inc
- Clairol GmbH
- Clarins SA
- Colgate-Palmolive GmbH
- Combe Inc
- Cosmopolitan Cosmetics GmbH
- Coty Deutschland GmbH
- Coty Inc
- Dalli-Werke Mäurer & Wirtz GmbH & Co KG
- Dr Scheller Cosmetics AG
- Energizer Holdings Inc
- Estée Lauder GmbH & Co OHG
- Euroitalia Srl
- Florena Cosmetic GmbH
- Fribad Cosmetics GmbH
- Gaba GmbH
- Gianni Versace SpA
- Gillette Co, The
- GlaxoSmithKline GmbH & Co KG
- Goldwell GmbH
- Gucci Group NV
- Guhl Ikebana GmbH
- Henkel KGaA
- Hormocenta Cosmetics
- Johnson & Johnson Inc
- Kalina Concern OAO
- Kao Chemicals GmbH
- Kao Corp
- Kenzo Parfums GmbH
- Laboratoires Garnier
- Lancaster Group Deutschland GmbH
- Lever Fabergé Deutschland GmbH
- L'Oréal Groupe
- Lornamead Group
- LVMH Moët Hennessy Louis Vuitton
- LVMH Perfumes & Cosmetics GmbH
- Mary Kay Inc
- Murnauer Markenvertrieb GmbH
- Nestlé SA
- Oral-B Laboratories GmbH
- P&G Prestige Beauté GmbH
- Pfizer Consumer Healthcare GmbH
- Pfizer Inc
- Pierre Fabre SA, Laboratoires
- Procter & Gamble Co, The
- Puig Beauty & Fashion Group SL
- Reckitt Benckiser Plc
- Rufin Cosmetic GmbH
- Sara Lee Corp
- Schwarzkopf & Henkel Cosmetics GmbH
- Sebapharma GmbH & Co
- Shiseido Co Ltd
- Unilever Group
- Weleda AG
- Wella AG
- Wilkinson Sword GmbH
- Yves Rocher SA

Note: Product cover images may vary from those shown

RELATED PRODUCTS

  • Fragrances in Morocco - Product Thumbnail Image Fragrances in Morocco

    Fragrances in Morocco

    • Language: English
    • Published: July 2013
    • Region: Morocco
    FROM
  • Fragrances in Portugal - Product Thumbnail Image Fragrances in Portugal

    Fragrances in Portugal

    • Language: English
    • Published: August 2013
    • Region: Portugal
    FROM
  • Fragrances in Macedonia - Product Thumbnail Image Fragrances in Macedonia

    Fragrances in Macedonia

    • Language: English
    • Published: June 2013
    • Region: Macedonia
    FROM
  • Fragrances in Azerbaijan - Product Thumbnail Image Fragrances in Azerbaijan

    Fragrances in Azerbaijan

    • Language: English
    • Published: May 2013
    • Region: Azerbaijan
    FROM
  • Fragrances in Serbia - Product Thumbnail Image Fragrances in Serbia

    Fragrances in Serbia

    • Language: English
    • Published: August 2013
    • Region: Serbia
    FROM
  • Fragrances in Uzbekistan - Product Thumbnail Image Fragrances in Uzbekistan

    Fragrances in Uzbekistan

    • Language: English
    • Published: September 2012
    • Region: Uzbekistan
    FROM
  • Fragrances in Belarus - Product Thumbnail Image Fragrances in Belarus

    Fragrances in Belarus

    • Language: English
    • Published: May 2013
    • Region: Belarus
    FROM
  • Fragrances in Guatemala - Product Thumbnail Image Fragrances in Guatemala

    Fragrances in Guatemala

    • Language: English
    • Published: July 2014
    • Region: Guatemala
    FROM
  • Fragrances and Perfumes - Global Strategic Business Report - Product Thumbnail Image Fragrances and Perfumes - Global Strategic Business Report

    Fragrances and Perfumes - Global Strategic Business Report

    • Language: English
    • 608 Pages
    • Published: March 2013
    • Region: Global
    FROM
  • Research Report on Chinese Flavor & Fragrance Industry, 2012 - Product Thumbnail Image Research Report on Chinese Flavor & Fragrance Industry, 2012

    Research Report on Chinese Flavor & Fragrance Industry, 2012

    • Language: English
    • 30 Pages
    • Published: July 2012
    • Region: China
    FROM

Our Clients

Our clients' logos