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Fragrances in Germany

  • ID: 119772
  • April 2016
  • Region: Europe, Germany
  • 28 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Alticor Inc
  • Boots Co Plc, The
  • Coty Deutschland GmbH
  • Gillette Co, The
  • Kao Corp
  • Pfizer Inc
  • MORE

In 2015 German consumers continued to show a certain level of enthusiasm for purchasing high quality and premium products which fitted exactly with their personal needs. As a result, fragrances increased in current value terms despite the high level of saturation within the category in Germany. Many consumers stick to their preferred products or brands and often only try new fragrances within the same product line or overall brand.

The Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alticor Inc
  • Boots Co Plc, The
  • Coty Deutschland GmbH
  • Gillette Co, The
  • Kao Corp
  • Pfizer Inc
  • MORE

FRAGRANCES IN GERMANY

April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2010-2015
Table 2 Sales of Fragrances by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Fragrances: % Value 2011-2015
Table 4 LBN Brand Shares of Fragrances: % Value 2012-2015
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
Table 7 Forecast Sales of Fragrances by Category: Value 2015-2020
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 L'Oréal Deutschland GmbH: Key Facts
Summary 2 L'Oréal Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 L'Oréal Deutschland GmbH: Competitive Position 2015
Executive Summary
2015 Brings Further Growth To Beauty and Personal Care in Germany
Innovation and Targeted New Product Launches Trump Maturity
Big Players Maintain Their Lead Despite the Dynamic Growth of Newcomers
High Added-value and Emotional Approach for New Product Launches
Future Growth Potential Through Natural and Innovative Brands
Key Trends and Developments
Individualisation and Targeted Products As Growth Drivers
Organic and Green Products As Natural Growth Drivers in Beauty and Personal Care
Product Lines Are Expanding To Cater for Specific Customer Needs
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alticor Inc
  • Boots Co Plc, The
  • Coty Deutschland GmbH
  • Gillette Co, The
  • Kao Corp
  • Pfizer Inc
  • MORE

Premium versus mass versus private label
Private label sales have benefited greatly from the economic recession in Germany. German consumers have become experts in searching out discounted product offerings, bargains and generally low-priced cosmetics and toiletries. Discounters play an important role here; with their aggressive low pricing strategy but also massmarket products these outlets have performed well, as consumers have learned to trust the increased quality of mass products generally. However, premium positioned cosmetics and toiletries can still count on consumer loyalty, especially when it comes to skin care. There is an important contrasting trend towards indulgence and pampering oneself every once in a while which offers a window of opportunity to manufacturers of cosmetics and toiletries intent on producing future value growth.

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Companies Mentioned Include:
- Alticor Inc
- Antonio Puig SA
- Avon Cosmetics GmbH
- Avon Products Inc
- Beauté Prestige International GmbH
- Beiersdorf AG
- Bic Deutschland GmbH
- Bic SA, Sté
- Biodroga Cosmetics GmbH
- Body Shop Plc, The
- Boots Co Plc, The
- Boots Healthcare Deutschland GmbH
- Böttger GmbH
- Braukmann Kosmetik GmbH, Hildegard
- Burnus GmbH
- Calvin Klein Cosmetics Vertriebs GmbH
- Chanel GmbH & Co KG
- Christian Dior GmbH, Parfums
- Church & Dwight Co Inc
- Clairol GmbH
- Clarins SA
- Colgate-Palmolive GmbH
- Combe Inc
- Cosmopolitan Cosmetics GmbH
- Coty Deutschland GmbH
- Coty Inc
- Dalli-Werke Mäurer & Wirtz GmbH & Co KG
- Dr Scheller Cosmetics AG
- Energizer Holdings Inc
- Estée Lauder GmbH & Co OHG
- Euroitalia Srl
- Florena Cosmetic GmbH
- Fribad Cosmetics GmbH
- Gaba GmbH
- Gianni Versace SpA
- Gillette Co, The
- GlaxoSmithKline GmbH & Co KG
- Goldwell GmbH
- Gucci Group NV
- Guhl Ikebana GmbH
- Henkel KGaA
- Hormocenta Cosmetics
- Johnson & Johnson Inc
- Kalina Concern OAO
- Kao Chemicals GmbH
- Kao Corp
- Kenzo Parfums GmbH
- Laboratoires Garnier
- Lancaster Group Deutschland GmbH
- Lever Fabergé Deutschland GmbH
- L'Oréal Groupe
- Lornamead Group
- LVMH Moët Hennessy Louis Vuitton
- LVMH Perfumes & Cosmetics GmbH
- Mary Kay Inc
- Murnauer Markenvertrieb GmbH
- Nestlé SA
- Oral-B Laboratories GmbH
- P&G Prestige Beauté GmbH
- Pfizer Consumer Healthcare GmbH
- Pfizer Inc
- Pierre Fabre SA, Laboratoires
- Procter & Gamble Co, The
- Puig Beauty & Fashion Group SL
- Reckitt Benckiser Plc
- Rufin Cosmetic GmbH
- Sara Lee Corp
- Schwarzkopf & Henkel Cosmetics GmbH
- Sebapharma GmbH & Co
- Shiseido Co Ltd
- Unilever Group
- Weleda AG
- Wella AG
- Wilkinson Sword GmbH
- Yves Rocher SA

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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