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Fragrances in Germany Product Image

Fragrances in Germany

  • Published: September 2013
  • Region: Europe, Germany
  • 36 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Alticor Inc
  • Boots Co Plc, The
  • Coty Deutschland GmbH
  • Gillette Co, The
  • Kao Corp
  • Pfizer Inc
  • MORE

Fragrances in Germany experienced a positive performance in 2012, with retail current value growth of 2%, reaching €2.0 billion. Volume growth of fragrances in Germany only increased by 1%, which was lower compared with 2011. This was due to the poor volume performance of unisex fragrances in both the mass and premium segments.

The Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FRAGRANCES IN GERMANY

September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2007-2012
Table 2 Sales of Fragrances by Category: % Value Growth 2007-2012
Table 3 Fragrances NBO Company Shares by Value 2008-2012
Table 4 Fragrances LBN Brand Shares by Value 2009-2012
Table 5 Men's Premium Fragrances LBN Brand Shares by Value 2009-2012
Table 6 Women's Premium Fragrances LBN Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Fragrances by Category: Value 2012-2017
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2012-2017
Dalli-werke Mäurer & Wirtz GmbH & Co Kg in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Key Facts
Company Background
Production
Summary 2 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Production Statistics 2012
Competitive Positioning
Summary 3 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Competitive Position 2012
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 4 L'Oréal Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 L´Oréal Deutschland GmbH: Competitive Position 2012
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 6 Procter & Gamble GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Procter & Gamble GmbH: Competitive Position 2012
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 8 Unilever Deutschland GmbH: Key Facts
Company Background
Production
Summary 9 Unilever Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 10 Unilever Deutschland GmbH: Competitive Position 2012
Executive Summary
Beauty and Personal Care Continues To Grow in 2012
Parapharmacies/drugstores Leads Beauty and Personal Care
"greenwashing" Cannibalises the Sales of Certified Organic Products
Men's Grooming Gains Momentum
Moderate Retail Value Growth Is Expected
Key Trends and Developments
Beauty and Personal Care Retains Its Spark Despite the Economic Downturn
Grooming Gains Importance in An Ageing Country
the Demand for Natural Products Is Slowing Down, But Is Still Present
Innovations Seen in Beauty Retailing Concepts
Internet Retailing Picks Up Speed
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 11 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 13 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 14 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 15 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Sources
Summary 11 Research Sources

Premium versus mass versus private label
Private label sales have benefited greatly from the economic recession in Germany. German consumers have become experts in searching out discounted product offerings, bargains and generally low-priced cosmetics and toiletries. Discounters play an important role here; with their aggressive low pricing strategy but also massmarket products these outlets have performed well, as consumers have learned to trust the increased quality of mass products generally. However, premium positioned cosmetics and toiletries can still count on consumer loyalty, especially when it comes to skin care. There is an important contrasting trend towards indulgence and pampering oneself every once in a while which offers a window of opportunity to manufacturers of cosmetics and toiletries intent on producing future value growth.

Companies Mentioned Include:
- Alticor Inc
- Antonio Puig SA
- Avon Cosmetics GmbH
- Avon Products Inc
- Beauté Prestige International GmbH
- Beiersdorf AG
- Bic Deutschland GmbH
- Bic SA, Sté
- Biodroga Cosmetics GmbH
- Body Shop Plc, The
- Boots Co Plc, The
- Boots Healthcare Deutschland GmbH
- Böttger GmbH
- Braukmann Kosmetik GmbH, Hildegard
- Burnus GmbH
- Calvin Klein Cosmetics Vertriebs GmbH
- Chanel GmbH & Co KG
- Christian Dior GmbH, Parfums
- Church & Dwight Co Inc
- Clairol GmbH
- Clarins SA
- Colgate-Palmolive GmbH
- Combe Inc
- Cosmopolitan Cosmetics GmbH
- Coty Deutschland GmbH
- Coty Inc
- Dalli-Werke Mäurer & Wirtz GmbH & Co KG
- Dr Scheller Cosmetics AG
- Energizer Holdings Inc
- Estée Lauder GmbH & Co OHG
- Euroitalia Srl
- Florena Cosmetic GmbH
- Fribad Cosmetics GmbH
- Gaba GmbH
- Gianni Versace SpA
- Gillette Co, The
- GlaxoSmithKline GmbH & Co KG
- Goldwell GmbH
- Gucci Group NV
- Guhl Ikebana GmbH
- Henkel KGaA
- Hormocenta Cosmetics
- Johnson & Johnson Inc
- Kalina Concern OAO
- Kao Chemicals GmbH
- Kao Corp
- Kenzo Parfums GmbH
- Laboratoires Garnier
- Lancaster Group Deutschland GmbH
- Lever Fabergé Deutschland GmbH
- L'Oréal Groupe
- Lornamead Group
- LVMH Moët Hennessy Louis Vuitton
- LVMH Perfumes & Cosmetics GmbH
- Mary Kay Inc
- Murnauer Markenvertrieb GmbH
- Nestlé SA
- Oral-B Laboratories GmbH
- P&G Prestige Beauté GmbH
- Pfizer Consumer Healthcare GmbH
- Pfizer Inc
- Pierre Fabre SA, Laboratoires
- Procter & Gamble Co, The
- Puig Beauty & Fashion Group SL
- Reckitt Benckiser Plc
- Rufin Cosmetic GmbH
- Sara Lee Corp
- Schwarzkopf & Henkel Cosmetics GmbH
- Sebapharma GmbH & Co
- Shiseido Co Ltd
- Unilever Group
- Weleda AG
- Wella AG
- Wilkinson Sword GmbH
- Yves Rocher SA

Note: Product cover images may vary from those shown

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