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Fragrances in Germany

  • ID: 119772
  • July 2015
  • Region: Europe, Germany
  • 27 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Alticor Inc
  • Boots Co Plc, The
  • Coty Deutschland GmbH
  • Gillette Co, The
  • Kao Corp
  • Pfizer Inc
  • MORE

Innovation remained one of the main factors behind stable sales of fragrances in Germany in 2014. New launches in fragrances tend to be regular. Although fragrances is a very mature category in Germany, the constant launch of new products continued to drive sales in 2014. Moreover, as in previous years, the industry ran large marketing campaigns featuring famous actors and actresses as well as very well-known models.

The Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alticor Inc
  • Boots Co Plc, The
  • Coty Deutschland GmbH
  • Gillette Co, The
  • Kao Corp
  • Pfizer Inc
  • MORE

FRAGRANCES IN GERMANY

July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
Henkel AG & Co KGaA in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Henkel AG & Co KGaA: Key Facts
Summary 2 Henkel AG & Co KGaA: Operational Indicators
Competitive Positioning
Summary 3 Summary Henkel AG & Co KGaA: Competitive Position 2014
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 4 L'Oréal Deutschland GmbH: Key Facts
Summary 5 L'Oréal Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 6 L'Oréal Deutschland GmbH: Competitive Position 2014
Executive Summary
Growth of Beauty and Personal Care Slowing Despite Further Segmentation
Market Remains Fragmented With Stiff Competition Between International and Domestic Players
Innovative Serums Stimulate Consumer Interest
Premiumisation Counterbalances Pressure From Private Label
Key Trends and Developments
At-home Beauty on the Rise
Polarisation in Consumer Purchasing Behaviour Difficult To Predict
Contrasting Trends of Layering Versus Multi-benefit Products Both Thrive
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alticor Inc
  • Boots Co Plc, The
  • Coty Deutschland GmbH
  • Gillette Co, The
  • Kao Corp
  • Pfizer Inc
  • MORE

Premium versus mass versus private label
Private label sales have benefited greatly from the economic recession in Germany. German consumers have become experts in searching out discounted product offerings, bargains and generally low-priced cosmetics and toiletries. Discounters play an important role here; with their aggressive low pricing strategy but also massmarket products these outlets have performed well, as consumers have learned to trust the increased quality of mass products generally. However, premium positioned cosmetics and toiletries can still count on consumer loyalty, especially when it comes to skin care. There is an important contrasting trend towards indulgence and pampering oneself every once in a while which offers a window of opportunity to manufacturers of cosmetics and toiletries intent on producing future value growth.

Note: Product cover images may vary from those shown

Companies Mentioned Include:
- Alticor Inc
- Antonio Puig SA
- Avon Cosmetics GmbH
- Avon Products Inc
- Beauté Prestige International GmbH
- Beiersdorf AG
- Bic Deutschland GmbH
- Bic SA, Sté
- Biodroga Cosmetics GmbH
- Body Shop Plc, The
- Boots Co Plc, The
- Boots Healthcare Deutschland GmbH
- Böttger GmbH
- Braukmann Kosmetik GmbH, Hildegard
- Burnus GmbH
- Calvin Klein Cosmetics Vertriebs GmbH
- Chanel GmbH & Co KG
- Christian Dior GmbH, Parfums
- Church & Dwight Co Inc
- Clairol GmbH
- Clarins SA
- Colgate-Palmolive GmbH
- Combe Inc
- Cosmopolitan Cosmetics GmbH
- Coty Deutschland GmbH
- Coty Inc
- Dalli-Werke Mäurer & Wirtz GmbH & Co KG
- Dr Scheller Cosmetics AG
- Energizer Holdings Inc
- Estée Lauder GmbH & Co OHG
- Euroitalia Srl
- Florena Cosmetic GmbH
- Fribad Cosmetics GmbH
- Gaba GmbH
- Gianni Versace SpA
- Gillette Co, The
- GlaxoSmithKline GmbH & Co KG
- Goldwell GmbH
- Gucci Group NV
- Guhl Ikebana GmbH
- Henkel KGaA
- Hormocenta Cosmetics
- Johnson & Johnson Inc
- Kalina Concern OAO
- Kao Chemicals GmbH
- Kao Corp
- Kenzo Parfums GmbH
- Laboratoires Garnier
- Lancaster Group Deutschland GmbH
- Lever Fabergé Deutschland GmbH
- L'Oréal Groupe
- Lornamead Group
- LVMH Moët Hennessy Louis Vuitton
- LVMH Perfumes & Cosmetics GmbH
- Mary Kay Inc
- Murnauer Markenvertrieb GmbH
- Nestlé SA
- Oral-B Laboratories GmbH
- P&G Prestige Beauté GmbH
- Pfizer Consumer Healthcare GmbH
- Pfizer Inc
- Pierre Fabre SA, Laboratoires
- Procter & Gamble Co, The
- Puig Beauty & Fashion Group SL
- Reckitt Benckiser Plc
- Rufin Cosmetic GmbH
- Sara Lee Corp
- Schwarzkopf & Henkel Cosmetics GmbH
- Sebapharma GmbH & Co
- Shiseido Co Ltd
- Unilever Group
- Weleda AG
- Wella AG
- Wilkinson Sword GmbH
- Yves Rocher SA

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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